SearchDay | The Decision-Making Funnel, Stage 1: Awareness

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SEW Expert - Tim Ash Tim

The Decision-Making Funnel, Stage 1: Awareness
Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort for an advertiser to break through the clutter and noise to reach their target audience.
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Search Engine Watch Experts Columns

SEW Expert - Carrie Hill Carrie

Better Targeting = Better Leads — Demographics for SMBs
Demographic targeting can be intimidating, but it doesn’t have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you’re trying to sell.
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SEW Expert - Mark Jackson Mark

Setting Expectations for Search Engine Optimization
How many SEOs have suffered because of unrealistic expectations from clients? That situation can be avoided if you spend the time before an agreement is signed to have a frank and sincere discussion with your client about what they can expect from your efforts.
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SEW Expert - Joshua Palau Joshua

Fishing for SEO
The old proverb about giving a man a fish vs. teaching him to fish is often frustratingly applied to SEO. It seems as if SEO agencies are constantly asked to teach people to fish while other marketing services are safe from this request. The key to getting past such requests is to better educate your agency counterparts and better understand the motivation behind this all too common request.
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News from the Search Engine Watch Blog

Report: SMBs Expected to Spend More Online
Posted by Kevin Newcomb Mar 19, 2009

Local advertising spending by small-to-medium U.S. businesses will grow by almost 34 percent from 2008 to 2013, and nearly 70 percent of their interactive ad budgets will go toward paid search and video, according to a new report from Borrell Associates, “Main Street Goes Interactive.” The report says there will be …
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adCenter Releases New Conversion Tracking Options
Posted by Nathania Johnson Mar 19, 2009

Microsoft’s adCenter has released new converstion tracking options. They are, according to the adCenter blog: Count One Conversion Per Click: adCenter will only count the first conversion to occur after the click. Any subsequent conversions will not be counted unless they originate from a new click. Count One Conversion Per Unique …
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@guykawasaki & Lucille Ball: Personal Channels & Social Media Success
Posted by David Szetela Mar 19, 2009

My wife is a prolific generator of content. She takes, on average, 200 photos per day, writes a public blog, and sends detailed, engaging emails about our travels to her personal email list. Recently she told me she’d like to make a little money selling her photographs. I asked her …
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Dennis Woodside Tapped to Replace Tim Armstrong at Google
Posted by Nathania Johnson Mar 19, 2009

Dennis Woodside has been tapped to replace Tim Armstrong at Google. Woodside was formerly Google’s VP of U.K., Benelux, and Ireland. Armstrong was Sr. VP and based in New York. Last week, AOL announced that Armstrong had been selected as their new CEO. Armstrong will take over for Randy Falco. AOL …
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SES New York is SEO Conference for Search Engine Optimizers
Posted by Greg Jarboe Mar 19, 2009

For the past few days, I’ve outlined the sessions at Search Engine Strategies New York that should appeal to newbies and veterans next week. But at its core, the event remains the premier SEO conference that was launched a decade ago. And there will be plenty of content …
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Google Friend Connect Launches API
Posted by Nathania Johnson Mar 19, 2009

Google Friend Connect, the tool that allows web developers to add social networking to any site, has launched an API. Here’s what site owners and developers can expect: Site owners – Integrate Friend Connect more deeply into your site. JavaScript APIs allow you to integrate a social community directly within the …
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Search Engine Watch Forum Discussions

Google Analytics – “New Visits” Criteria Mar 18, 2009
Hello Search Watch- I was wondering the Google Analytics criteria for “New Visitors.” If I am testing out keywords I would think Google would figure me out and then never count me as a new visitor. Yet, it seems like the Google memory is quite short – less than a …
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sub domains, too many? Mar 16, 2009
How many sub domains are too many, ie. and so on. I might have 15 or so but all different content for them along the same theme thou.
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What is success in SEO? Mar 16, 2009
I’ve been doing SEO for about a year now, and I’ve optimized several sites. I’ve raised the number of business-critical keywords in the top 30 SERP positions by 25% or so and gotten all their pages in the Google index, a 46% increase. I’ve rewritten metadescriptions with calls to action …
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