SearchDay | Small Business Guide to Tools that Help Your SEM

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SEW Expert - Carrie Hill Carrie

Small Business Guide to Tools that Help Your SEM
There are plenty of tools that a small business can and should use to make their limited time most productive in online marketing. Some are free, some are paid, but all of them are worth the investment of time and money to learn to use.
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Search Engine Watch Experts Columns

SEW Expert - Mark Jackson Mark

SEO Horror Stories
Our industry has made so many strides in gaining a more credible reputation. Yet we still suffer from many people and companies who claim to do SEO, but that really don’t know anything beyond how to write a title tag.
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SEW Expert - Liana Evans Liana

What Is Your ‘R’ for ROI in Social Media?
Each company needs to define its own “return” in their ROI when they implement social media strategies. You can have several reasons you want to implement a social media strategy, those can all be measured as a return.
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SEW Expert - Ron Jones Ron

International SEO 101, Part 1
International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy.
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News from the Search Engine Watch Blog

Google Adds Hot Trends to Search Results
Posted by Nathania Johnson Sep 29, 2009

If you happen to be searching one of the 100 hottest trends on Google Search, you’ll now see a Google Trends graph of the keyword at the bottom of the search results. Meanwhile, Google Trends will now only display the top 40 trends instead of the top 100. And they’ll get …
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Click Forensics Adds Real-Time Capabilities to Audience Quality Measurement Platform
Posted by Nathania Johnson Sep 29, 2009

Click Forensics is enhancing their audience quality measurement platform with real-time capabilities. Now, online publishers and ad networks can identify good and bad advertising traffic in real-time. “In its simplest form, our real-time audience quality tracking capabilities make it possible for publishers and ad networks to immediately block bad site visitors …
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Baidu Launches Wireless Search Service in Beta in Japan
Posted by Nathania Johnson Sep 29, 2009

Chinese search engine Baidu has launched a wireless search service in Japan. The beta search service will build upon including image and video search as well as special features developed specifically for the Japanese audience. Wireless internet is widely used in Japan. Over 80% of Japanese Internet users log on …
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120.5 million viewers watched nearly 10 billion videos on YouTube in August 2009
Posted by Greg Jarboe Sep 29, 2009

comScore has just released August 2009 data from the comScore Video Metrix service, showing that 161 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in August with more than 25 billion videos viewed during the month, with …
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New Consumer Protection PSAs Appear in Bing Search Ads
Posted by Nathania Johnson Sep 29, 2009

Microsoft has teamed up with the Federal Trade Commission (FTC), the U.S. Postal Inspection Service (USPIS) and Western Union to serve consumer protection PSAs in Bing’s search ads. The new ads address scams involving mortgages, foreclosure, credit repair and money transfers. Some of the keywords included in the PSA effort are: foreclosure …
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Microsoft Windows 7 House Party: Public Relations Disaster or Video Marketing Triumph?
Posted by Greg Jarboe Sep 29, 2009

If you create something so bad that it goes viral, is it a public relations disaster or a video marketing triumph? That’s the question that journalists and bloggers are asking after watching HostingYourParty, which tells you how to host a Microsoft Windows 7 House Party. Microsoft is putting a Tupperware-style twist on …
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Question Box Aids Search in Developing Areas Without Web
Posted by Nathania Johnson Sep 29, 2009

If you’ll join me in crawling out of our connected lives for just a second, let’s remember that there are still parts of the world that still don’t have the internet. These areas more than any other are in dire need of answers that search can provide. Answers related to …
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Search Engine Watch Forum Discussions

Double Serving Ads Sep 29, 2009
Can anyone clarify Google’s policy on double serving ads? Or that of Yahoo & Bling come to that. My understanding being that this was prohibited for various, obvious reasons. However, I’ve recently become aware of this with a competitor showing up to 7 sites on the same keyphrase and …
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Google Shares Mobile Search Volumes Sep 25, 2009
After more than 2 years filled with numerous requests for more stats on mobile search volumes and click estimates, Google has finally shared this data via a rather inconspicuous feature on their new Keywords Tool. Google shares mobile search volumes – This is really BIG for all mobile advertisers! Finally we can …
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Duplicated Content in Subdomains Sep 23, 2009
I am helping someone with an SEO issue and wanted to run this by the forum. On their website, they have the main domain ( and about 8-10 additional subdomains for different cities where they do business (, etc). The content on these additional domains is 98% …
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