SearchDay | PPC Landing Pages: PPC Visitors Have ADD

Today’s Top Story:

SEW Expert - David Szetela David
PPC Landing Pages: PPC Visitors Have ADD
The first and most important objective of the landing page is to convince the visitor that they’ve come to the right place. If this crucial first step doesn’t happen, most visitors will hit the back button and click on one of your competitor’s ads.
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Search Engine Watch Experts Columns

SEW Expert - Sage Lewis Sage
Link Building Strategies in Troubled Economic Times
Without social media and the search engines, we would likely have a different President-Elect. A significant drive of Obama’s campaign was his social media blitz, while the Republicans never really figured out the new 2008 media landscape.
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SEW Expert - Kevin Ryan Kevin
What Will 2009 Bring Us?
Yes, the weather outside is mighty frightful and the economic climate will be spiteful. Since we can’t afford to go anywhere, let it search, let it search, let it search.
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SEW Expert - Eric Enge Eric
Buying Links is Hard Work
Paid link building isn’t as easy as it used to be because Google’s paid link detection algorithms keep improving, and competitors are increasingly likely to report you. If the heart of your link building strategy is the development of natural organic links, why not start there?
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News from the Search Engine Watch Blog

Google Website Optimizer Launches New Help Forum for Those Pesky Landing Page Testing Questions (and Answers!)
Posted by Nathania Johnson Dec 18, 2008

So you’ve heard about all of this landing page testing you’re supposed to be doing and are delighted that Google offers a free testing tool – Website Optimizer. Still, you’re not sure how to proceed, got stuck in your test setup or maybe don’t know what the heck you’re doing …
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Yahoo! Finance is Market Leader in Business Information Sites
Posted by Greg Jarboe Dec 17, 2008

One of our readers, Marc Jones, asked me to update a blog post that I wrote back on March 19, 2007, entitled, “Yahoo! Finance Market Share 52 times Bigger than Google Finance.” Well, ’tis the season. So, Marc, here’s an update from Matt Tatham of Hitwise: Business Information SitesNov-08 Rank Website …
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Google Releases AdWords Editor Version 7.0
Posted by Nathania Johnson Dec 18, 2008

Just two and half months after releasing Version 6.5, Google has launched the new version of AdWords Editor. Version 7.0 is now available for Windows and Mac. Be sure to back up your work before you upgrade. You can import your work into 7.0 once it’s been deleted. Here’s what to …
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81% of Online Holiday Shoppers Read Product Reviews
Posted by Nathania Johnson Dec 18, 2008

It’s no secret that reviews and ratings can affect a customer’s purchasing decision, and today, Nielsen Online has released data showing just how powerful those reviews can be. 81% of online holiday shoppers read a product review at some point during the shopping process.71% said that customer reviews made them feel …
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New Wifi Enabled Mobile Devices Drive Increased Wifi Usage
Posted by Nathania Johnson Dec 18, 2008

Wifi-enabled mobile devices such as the iPhone, iPod Touch, G1, and Blackberry Bold are driving the increase in accessing the mobile web via Wifi, according to new data released by Admob. Last month, mobile web requests via Wifi represented 8% of all mobile web requests. 19% of all mobile web requests …
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SocialTwist’s Tell-A-Friend Button Enables Word-of-Mouth and Social Media Marketing
Posted by Nathania Johnson Dec 18, 2008

If you want to enable word-of-mouth marketing and social media marketing in the form of bookmarking, then adding SocialTwist’s “Tell a Friend” button is a great way to do it. The reason I like SocialTwist’s button is because it has a call to action “Tell a Friend.” I know there are …
» Continue reading Launches Facebook App; Partners With Valpak for Coupons
Posted by Nathania Johnson Dec 18, 2008

Online coupons are hot, and they’ve become even hotter in a tight economy. It’s no surprise to see two announcements today regarding the expansion of online coupons. Even more, these expansions are focused on social media and local search, which are also trends in the online marketing space. First up, …
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Search Engine Watch Forum Discussions

DoubleClick links integrated into Google system Dec 18, 2008
It looks like Google finally integrated DoubleClick into Google’s own ad-serving system. The domain “” is now being used in the way that “” used to be used, with Google-type ad URL parameters. URLs using “” used to have a completely different format. Some tracking systems may need …
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Google Site Exclusion Limit at 5000 sites. Dec 17, 2008
The site exclusion limit of 5000 sites has been set for a while now. However, many advertisers are now coming up on this limit as we have. Our latest placement report had over 500 pure crap sites. Some were porn sites, many foreign based and many more just pure content scraping junk …
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Google shopping Dec 14, 2008
More of a results question than SEO… Does anyone get a high conversion or even referral rate from Google Shopping? Anyone I’ve spoken to in the UK gets very few referrals from Google Shopping. I’m wondering if it’s a geography based issue, or that the consensus is that Google Shopping just …
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