Search Engine Forums Spotlight

PPC, PFI et al – Is the Pain Behind Us Now?
Search Engine Watch Forums

“PFI [pay for inclusion” seems to me to be a busted flush, Ask announcing they want no further part in it, Yahoo rumoured to be ‘reconsidering’ their offering and the most popular [search engine” on the www not touching it with a barge pole. Switch to PPC [pay per click”; if the current obsessive compulsive mantra of ‘ROI, ROI’ [return on investment” has reached its logical peak then PPC bids are as high as they ever will be. Maybe, just maybe, we are seeing a return to the fore of good old fashioned pure play SEO [search engine optimization”.”

Betting It All On AdSense
Webmaster World

“I run a high volume web site that has been up and going for about a year and a half now. Until the start of this year I was relying on donations and my own bank balance to keep the site going. This became harder as time went on and the site became more popular – until the day I discovered AdSense.”

Help Please, Hired an SEO Firm, Now Banned
High Rankings Forum

“What needs to happen is that the people buying search engine marketing services need to be educated. They need to know what bad SEO techniques are and how their sites/businesses can suffer if they decide to go that route. That is what will put these kind of companies out of business – empowering people with knowledge.”

alt=”xxxx” – Isn’t Really “alternative”
Cre8asite Forums

“I read one place something someone called the telephone test. If you were describing the page to someone over the phone, and you got to the picture, what would you say about it. That’s the alternative.”

Alt Attributes Appearing as Anchor Text in Text-only Cache
Search Engine Watch Forums

“…it looks like Google’s been indexing ALT text as anchor text for over a year, and the text-only cache makes this much easier to now spot.”

Google Pulls Plug on “onmouseover” Pages
Webmaster World

“I believe that one SEO had convinced clients either to put spammy Javascript mouseover redirects, doorway pages that link to other sites, or both on their clients’ sites. That can lead to clients’ sites being flagged as spam in addition to the doorway domains that the SEO set up.”

I’m Going to Write My Own Search Engine
High Rankings Forum

“I’m going to write my own search engine (note, there is no ‘try’ in there) and I was wondering if any of you had any suggestions for anything from coding to algorithm to design to anything else.”

Does Google Allow “PageRank For Sale” Ads?
Webmaster World

“…advertising to assist with PageRank isn’t a problem. Selling PageRank, however, is another thing – and ads/sites are reviewed on a case-by-case basis along these guidelines.”

Search Engine Forums Spotlight courtesy Search Engine Guide.

Search Headlines

NOTE: Article links often change. In case of a bad link, use the publication’s search facility, which most have, and search for the headline.

‘Adware’ firm casts its marketing net wide
Boston Globe Jul 2 2004 12:50PM GMT
The blogging cover-up
CNET Jul 2 2004 11:36AM GMT
The Bricks-and-Mortar Edge in SEM
ClickZ Today Jul 2 2004 6:11AM GMT
In Search of Web Analytics Excellence
ClickZ Today Jul 2 2004 6:11AM GMT
Blinkx Plans Ad Model for Desktop/Web Search Tool
ClickZ Today Jul 2 2004 3:53AM GMT
A Rough Day For Yahoo
Internet News Jul 1 2004 11:04PM GMT
Keyword Density Formula plus Avoiding Spam Companies
High Rankings Jul 1 2004 9:07PM GMT
Hungry Bot Behind Microsoft’s New Search
Internet News Jul 1 2004 8:58PM GMT
Overture Gets Korean Distribution Deal
ClickZ Today Jul 1 2004 8:15PM GMT
Microsoft Previews In-House Search Technology
InternetWeek Jul 1 2004 8:04PM GMT
Yahoo, Ask Jeeves Stocks Dip After MSN Search News
Reuters Jul 1 2004 7:38PM GMT
FindWhat Closes Espotting Buy, Gets New President
ClickZ Today Jul 1 2004 6:50PM GMT
Internet Search Engine Update
Information Today Jul 1 2004 6:00PM GMT
Searcher’s Voice
Information Today Jul 1 2004 1:50PM GMT
Ask Jeeves unveils product search in link up with Kelkoo
Revolution Jul 1 2004 10:21AM GMT

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