SearchDay: Don’t Hire a Butcher to do a Baker’s Job

Search Engine Watch Experts Columns

Search Engine Watch Expert - Mark Jackson
Don’t Hire a Butcher to do a Baker’s Job – Part 2
» AU NATURAL: Organic search engine optimization strategy and tactics
If SEOs are bakers, then Web site designers are the butchers of the search engine world. Here are 13 questions customers need to ask their butchers.
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Search Engine Watch Expert - Kevin Heisler
WebMD CEO Fights Off Google Health Virus with SEO
» SEARCH ENGINE WARGAMES: How search engine innovations and technologies change our jobs
CEOs need to invest in search engine optimization. Perhaps no company knows that better than WebMD, which is now facing a new competitor in Google Health.
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Search Engine Watch Expert - Aaron Shear
Social Media Marketing in an Enterprise Environment
» BIG BIZ: Big brands and large enterprises using search in the marketing mix
Social media sites like MySpace or Facebook, and even long-standing social media tools like blogs remain a mystery to many large organizations. But that’s all beginning to change, as more big businesses find ways to incorporate these elements into their overall marketing strategy.
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News from the Search Engine Watch Blog

Google’s Mayer Reveals Search Advances During “Factory Tour”
Posted by Nathania Johnson
There were three main search areas that she touched on: image search, geo search, and user intent.
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Yahoo Makes Minor Updates to Sponsored Search
Posted by Nathania Johnson
Yahoo admits the changes won’t make “worldwide headlines,” but they are designed to make things more intuitive to users.
» Continue reading… First Vertical Search Engine for Phone, Internet, TV, Utilities
Posted by Kevin Heisler
The target audience is people who are moving but it’s a one-stop shop for anyone searching for the best bargains in communications technologies.
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Nielsen Online Releases April 2008 U.S. Search Rankings
Posted by Nathania Johnson
Google saw an estimated 5.1 billion searches, while Yahoo saw 1.4 billion and MSN saw nearly 800 million.
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Search Engine Watch Forum Discussions

Search: The Next Five Years
Posted by Mike Grehan
Should search engine ranking algorithms continue to be based only on the data they have about people who happen to have web sites and therefore have text pages and can link to others. Or is the voice and opinion of the end user now being heard much more clearly?
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Managing multiple accounts for one company (different markets, similar products)
Posted by cmb
The thinking is a more targeted website needs to be created to focus on Blue Widgets on the West Coast. Which makes sense, and I agree with, but I want to make sure it’s done correctly in the eyes of Google.
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SEM in Spain and Latin America. Google? Yahoo? Local Search Engines?
Posted by jggretton
I’m about to start a Natural and PPC campaign for a Swiss company targeting users in Spain and across Latin America. I’m interested to know if there are better Search Engines to target for Spanish (and potentially Portuguese) speaking users in Spain and across Latin America.
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