Search Engine Forums Spotlight: April 11, 2008

What’s going on in the search industry? Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and other search marketing forums across the Web:

AdWords Ads Are Now Live on Yahoo
Search Engine Watch Forums
“My testing shows some important differences from the press release. First, I’m seeing Yahoo as a Google Search Partner, not an AdSense publisher. Second, as regards to 3% display rate, my AdWords Ads on Yahoo are running at a 100% display rate. Just a couple of minor discrepancies”

Criteria to Determine if a Website Can Compete
Cre8asite Forums
“If you’re a small business with a limited budget and not a known brand there are some fields that I think you just can’t compete in, yet. What criteria should be used to determine if a niche is worth the blood, sweat, and tears?”

Is PPC Irrelevant?
High Rankings Forum
“Though it does not work equally for everyone and every situation, and may not be the correct choice of budget expenditure, it is (IMO) one of the most widely relevant advertisement mediums.”

The AdWords War – How Yahoo Can Dodge the Microsoft Bullet
Search Engine Watch Forums
“This is a bold and dangerous strategy. But it’s also a brilliant one. In warfare it’s called “retreat and burn.” So your enemy is forced to advance through a ravaged wasteland.”

Remarkable Change in Google SERPs
Cre8asite Forums
“Over the last year there has been an extraordinary amount of change with regard to presentation of some of the elements of universal search as it is shown for local type queries. All of it was done without necessarily changing the base rankings of sites within the SERPs.”

Do Outbound Links Really Help SERPs?
High Rankings Forum
“Generally I don’t use many out bound links. But if it was a proven fact that it helped to increase ranking by linking out to other sites, then I would place a link where perhaps I might not have (relevant links of course).”

Local Search – How to Get a Link Next to the Map?
Search Engine Watch Forums
“For local searches, how does Google determine who gets a link next to the map, which they’re starting to use more and more for local search results?”

SEO and Website Redesign
Cre8asite Forums
“As a Web site builder, how much consideration do you give to implementing SEO from the beginning?”

On-page Optimization
Small Business Ideas Forum
“I have read lots about on-page optimization, but exactly how much effort should you really put into it? Isn’t link building the only real way to go?”

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