SearchDay | What Is the Desired Conversion Action?

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SEW Expert - Tim Ash Tim

What Is the Desired Conversion Action?
Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals.
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Search Engine Watch Experts Columns

SEW Expert - Mark Jackson Mark

Are PPC Ads Now Counting in Google Organic Backlinks?
In the past, I’ve said there’s no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid search really can affect organic search.
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SEW Expert - Carrie Hill Carrie

Dear Google Analytics…
I’m writing an open letter to the Google Analytics folks on behalf of my small business friends around the Web. We’re getting a little frustrated with the product, and the so-called “help” within the platform.
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News from the Search Engine Watch Blog

StumbleUpon’s New URL Shortening Service to Allow Simultaneous Posts to SU, Twitter, and Facebook
Posted by Nathania Johnson Jun 10, 2009

It’s a conundrum many of us have faced. We have a Twitter account and a Facebook account. We don’t always have the same followers and friends on each. But sometimes we want to share the same content with both. It used to be that you could Tweet something and the …
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Facebook to Give Out User Names at Midnight EST Friday Night
Posted by Nathania Johnson Jun 10, 2009

You might need to get home early from the clubs on Friday night. At midnight, Facebook begins giving out user names and you’ll want to act fast if you want a popular one or just one that’s related to your name. With 200 million members across the globe, it’s quite …
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CitySquares Offers All Businesses Couponing Opportunity
Posted by Nathania Johnson Jun 10, 2009

Local search site CitySquares is now offering all businesses the opportunity to extend coupons to their customers. To take advantage of the opportunity: Go to Find your business listing Look for the Edit Listing option in a blue box on the right. (If you’re new, you’ll need to register) Edit your business information …
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Initial comScore Data Confirms Bing’s First Week Success
Posted by Nathania Johnson Jun 10, 2009

Last week, StatCounter was the first to release data showing Bing doing well in its first week. Now, comScore data seems to corroborate that sentiment, albeit not the extreme success in StatCounter’s numbers. comScore compared data from Microsoft’s search sites the week before Bing’s launch to the first 5 days it …
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Search Engine Watch Forum Discussions

Does microsoft provide any tool to view the listings across different markets? Jun 10, 2009
HI, Can anyone tell me if there is some tool to check the listings across the world. My listings are targetted to the different geographical locations, and i want to check if listings are showing up. Does Microsoft provide such kind of tool(like Google’s Ad Preview tool) thanks
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Googlebot and geolocation scripts Jun 9, 2009
Hi guys, I need some help. Frankly im stumped. I have a client who is using the geobytes Geodirection tool. For those who do not know what this is internet geolocation – showing different content to different geographical locations. For instance, different countries. My question is how does this effect Googlebot. if somebody …
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facebook cpc Jun 9, 2009
Very basic questions really – but what’s everyone’s impression of advertising cpc on Facebook now it’s been around for a while for people to experiment with? (i’m UK targetting only if that makes a difference?) i’ve been testing for a week so far and have noticed very low ctr on generic ads …
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