SearchDay | Selecting an SEO Firm: The What, How, and Who

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SEW Expert - Mark Jackson Mark

Selecting an SEO Firm: The What, How, and Who
Selecting a search engine optimization company, or finding someone to do SEO in-house, can seem difficult, but it doesn’t have to be. Start with the basics: know what you want them to do, understand how they plan on doing it, and look at who is going to be doing the work.
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Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron

Click Fraud 101
Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here’s how to arm yourself against this potential foe.
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SEW Expert - Erik Qualman Erik

Social Media Insights from TripAdvisor CEO Steve Kaufer, Part 2
With a successful presence on Facebook and YouTube, TripAdvisor was doing social media before it was the cool thing to do. The secret? Speed Wins.
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News from the Search Engine Watch Blog

Google Goes for Social with Google Talk Location and Friends Expansion in Reader
Posted by Nathania Johnson May 7, 2009

Google is really going after social media with two updates. First up, if you use Google Latitude, you can now automatically update your location on Google Talk. This is very reminiscent of social networking apps we’re seeing for mobile phones. Allow yourself to be found and chatted with – very …
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FTC Looks Into Google/Apple Ties for Antitrust Concerns
Posted by Nathania Johnson May 7, 2009

Google is really having a hard time escaping antitrust concerns. Last year, it was the nonexclusive search advertising deal with Yahoo. Last week, it was the nonexclusive book settlement. Now, it’s the relationship it has with Apple. Google CEO Eric Schmidt and former Genetech CEO Arthur Levinson both sit on the …
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Charlene Li, Co-Author of “Groundswell”, to Keynote at SES San Jose
Posted by Greg Jarboe May 7, 2009

Charlene Li, the co-author of “Groundswell,” will be one of the keynote speakers at SES San Jose 2009. The event, which will be held August 11-14, 2009, is expected to attract approximately 6,000 marketing executives, managers, professionals, specialists and consultants this year. SES San Jose 2009 is the largest search …
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Search Engine Watch Forum Discussions

Code for a 301 redirect from a plain .html page? Apr 30, 2009
hi, I have done 301 redirects from ASP pages before but never from a good old plain .html file. i am wondering what I need to add to the page to redirect to a new location. I read on the net than I can do it from IIS, unfortunatly I am on …
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Page rank question Apr 29, 2009
Hello, I have a question and hope to find some guidlelines here :) 2 websites; the first has more than 134,200 inlinks (using yahoo explorer )and the website has a PR of 6 or 7. On the other hand, another website has about 200 inlinks and PR of 9. Analysing …
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Is Every SEO, SEM, PPC Professional Employed? Apr 27, 2009
I’ve gotten a lot of recruiters calling or emailing me with information. I’ve tried to reach out – Twitter, LinkedIn connects – to pass the job opportunities along, but no bites! My church recently held a job fair/job finding skills forum. Plenty of people looking for work – but no one …
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