Highlights from the SEW Blog: October 29 – November 2, 2007

We’ve collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

Search Advertising

Linking Issues & Social Media

Analytics & ROI

Vertical & Specialty Search

Small Business/Big Brand SEM

In-House & Outsourcing

  • SEW Experts: Search and Brand Authenticity
    CMO life expectancy shrinks. Search for brand authenticity grows. With the need to market an authentic brand, it’s time for marketing to reclaim some of its glory.

SEM Industry Issues

Searching/Search Technologies

  • Search Engines and User Query Intent
    One of the simplest ways search engines can determine user intent is to look at the search query itself.
  • Google Custom Search Overlay
    This provides a way to have the results of a user’s search overlay itself on top of the screen containing the search box.
  • Relevance is Relative
    Google is perceived by many as being “the best” search engine, returning the most relevant results. But is it really the best search engine for all applications?

More from the SEW Blog

  • When Business Mags Venture Beyond Wall Street
    When the well-known business magazines venture beyond Wall Street and even Main Street to find stories, don’t be surprised to see your contextual and search ads running on their august domains.
  • Ask.com Carrying IAC Through Tough Times?
    Ask.com’s strong performance is helping offset a rough quarter on parent IAC, driven largely by a troubled mortgage industry’s impact on its real estate and lending businesses.

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You’ll find more news from around the Web below.

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