SearchDay: Get Links Now: Make a Difference, Make Connections

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SEW Expert - Sage Lewis Sage

Get Links Now: Make a Difference, Make Connections
Want to solve the link building riddle? Stop thinking about money and start thinking about something bigger. Getting outside of your own little world can expand your horizons, as well as your link portfolio.
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Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron

Leveraging Social Media to Educate
There’s been lots of hype about social media lately. But what’s it mean from a business perspective? How can it help you educate potential clients or customers, or spread the word about your product or idea so that people are talking about it among themselves? Today, we’ll explore the basics of social media and how to get started using it to help spread that awareness you seek.
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SEW Expert - Kevin Ryan Kevin

Rehabilitating SEO
Search marketers are some of the most passionate and dedicated people I’ve ever encountered. Those seeking to advance their position within search results can easily become obsessed (to the point of addiction) with checking results and positioning. When considering how your SEO time is spent, what’s important and what isn’t so important? What kinds of things are OK to obsess over? Are there ways to improve or correct obsessive SEO behavior?
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SEW Expert - Eric Enge Eric

A Challenge to our Attention-Challenged Generation
Nothing important ever gets invented, created or built without putting in some serious time. If you want to get some real work done, you need to stop accepting interruptions from the Internet, e-mail, cell phone, texts, IM, and other technologies.
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News from the Search Engine Watch Blog

Judge Throws Out Copyright Infringement Suit Against Online Video Site Veoh
Posted by Nathania Johnson Aug 28, 2008

A California federal court judge, Judge Howard Lloyd, has thrown out a copyright infringement suit against online video site Veoh. The suit was brought by adult entertainment company IO Group. The judge’s reasoning was that Veoh is protected by the Digital Millennium Copyright Act’s (DMCA) safe harbor provisions. Since Veoh takes …
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How Search Marketers Can Use Landing Page Testing to Influence Offline Ad Campaigns
Posted by Nathania Johnson Aug 28, 2008

Search marketers deal with landing pages everyday in their work, but not all landing pages are created for paid search campaigns. Many landing pages, or sometimes entire sites are created for offline advertising on television, radio, and magazine ads. Should these landing pages be tested as well? I talked to Google …
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Market Motive Search Marketing Certification Program
Posted by Eric Enge Aug 28, 2008

Market Motive announced today that they are launching a new search engine marketing certification program. The program is designed to complement their existing online training programs. Certification programs will cover SEO, web analytics, and paid search. All courses leading up to the certification are taught by known …
» Continue reading Reveals Increase in Local Market Searches
Posted by Nathania Johnson Aug 28, 2008

Though the housing sector has been in turmoil for about a year now, last month showed a glimmer of hope with new home sales up 2.4% month over month in July. Real estate search site is reaping the benefit of the little good news there is out there for the …
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Search Engine Watch Forum Discussions

AdWords – First Page Goldrush Aug 28, 2008
The upcoming AdWords QS changes mean that all ads will go into the auction for a bid of just $0.01 – no more minBids and “inactive keywords”. Google serves zillions of SRPs per day, but there’s one class that’s especially interesting. These are the “empty or partially filled SRPs”, meaning …
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Alt Tags in Image Aug 25, 2008
For years we have been using the title of the article in the Alt tag and the title of the images in our articles. Does anyone see a problem with that? The reason we do that is: 1) It is quick 2) And it identifies the image o be with …
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display: none Aug 25, 2008
I’ve got a question about a display:None Div… I’m working with a dev team, who has their heart set on using content in a Div set to display None with a mouseover event… Now, I know it’s been acknowledged even by Cutts that if it’s not deemed as spam, it should be …
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