Search Engine Forums Spotlight

What’s new in search? Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and other search marketing forums across the Web:

Is SEO Necessary?
Cre8asite Forums
“I have come across many people asking as to whether SEO is really necessary for increasing the traffic of their website or not…I can say that the answer is not necessarily Yes.”

Top Ten Search Factors 2007
Search Engine Watch Forums
“What are everyone’s top 10 factors in search marketing to watch out for in 2007? And not just marketing, but helping users find the correct content.”

Is it a “950 Penalty”? Or is it Phrase-Based Re-Ranking?
Webmaster World
“Something is now becoming clear, and I think it’s time we put away the name ‘950 Penalty.’ The demotion can be by almost any amount, small or large — or it even might mean removal from the SERP altogether.”

Best PPC Bid Tools
Search Engine Watch Forums
“I’ve generally done everything by hand and met with good results, but the volume of work for some easier accounts has gotten to the point I’m ready to try bid management software. Anyone have any recommendations or suggestions?”

Bringing SEM In-house
Cre8asite Forums
“‘Therefore, if you’ve been thinking about the possibility of bringing your SEM efforts in-house, there aren’t necessarily any compelling reasons why you shouldn’t.’ — Doesn’t that statement oversimplify it just a little?”

Yahoo Ad Ranking Model Issues?
Search Engine Watch Forums
“Yahoo flipped the switch on its new ad ranking model, so that bid price is no longer the sole factor in determining ad positions. How’s your experience been so far?”

Buying Text Links
High Rankings Forum
“I’m going to reluctantly dive into the world of paid links for one of my clients. Any suggestions as to the best strategy?”

Is Link Buying Dangerous?
v7n Forums
“There is a lot of FUD going around in the form of SEOs telling people not to buy links. I’d like to have a discussion not in the abstract, but based on real experience.”

*OFFICIAL* SES London 2007 Party and Events Schedule
Search Engine Watch Forums
“Find all the parties planned for SES London 2007, which takes place next week, February 13-15.”

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You’ll find more news from around the Web below.

Editor’s note: A special thanks to Peter Da Vanzo and John Scott of v7n for their help in compiling the Search Engine Forums Spotlight.

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