SearchDay | 3 Keys to a Successful Web Presence

Today’s Top Story:

SEW Expert - Mark Jackson Mark

3 Keys to a Successful Web Presence
A sound organic search strategy should be the core of every business’s marketing efforts, but being found is just the beginning. Once you get people to your site, you need to convince them to stay, and show them what you want them to do.
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Search Engine Watch Experts Columns

SEW Expert - Carrie Hill Carrie

How SMBs Can Optimize their Social Networking Time, Part 1
Many small business owners know that there’s benefit to be had from social networking; the challenge is not spending all of your time Twittering away when you have other work that needs to be done. So how do you keep a social networking plan on track without derailing all of your other responsibilities?
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SEW Expert - Joshua Palau Joshua

Search is Search: Paid and Organic Search Synergies
You don’t have paid search goals and organic search goals; you have search goals. There are opportunities for synergies and savings once you understand how the two can work together.
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SEW Expert - Ron Jones Ron

Twitter 101, Part 1
This three-part article is for those who are just getting started with Twitter or who simply want to know what it is and how it works. We’ll cover everything you need to know about setting up and using a Twitter account, and share some tools and resources to help you leverage Twitter to market yourself or your company.
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News from the Search Engine Watch Blog

Jimmy Wales Whacks Wikia Search
Posted by Nathania Johnson Mar 31, 2009

Jimmy Wales launched Wikia Search a little over a year ago. His idea was to build a user-generated search. It opened to not-so-great fanfare and the dismal economy didn’t help things. Wales said that due to a reassessment of priorities, he’s nixing Wikia Search. Not all Wikia products are suffering a …
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Andrew Goodman to Guy Kawasaki: You are Ruining Twitter!
Posted by Greg Jarboe Mar 31, 2009

At SES New York last week, I was amazed that the buzz generated by Guy Kawasaki’s keynote about “Twitter as a Tool for Social Media” lasted more than 24 hours. Well, now it’s a week later and everyone’s still talking about the implications of what the author of Reality …
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Long Term Tech Exec to Exit Yahoo!
Posted by Nathania Johnson Mar 31, 2009

Another executive at Yahoo! is planning to leave the Sunnyvale search engine. Venkat Panchapakesan, executive vice president of the Audience Technology Group will say farewell at the end of the summer. It will be almost one year after consumer-facing platforms were moved under his direction after a Yahoo! reorganization last …
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Twitter Taps Ex-Google Lead Designer Doug Bowman as Creative Director
Posted by Nathania Johnson Mar 31, 2009

Recently, Visual Design Lead Doug Bowman left Google because he felt it was too constricting of an environment for a designer. I wasn’t surprised. Marissa Mayer holds a tight leash on all things Google design-wise. Managing a design effort that’s based on an old style serif font with primary colors …
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Yield Software Launches Search Marketing Suite
Posted by Nathania Johnson Mar 31, 2009

Last week, I had the pleasure of speaking with the guys from Yield Software about their brand spankin’ new search marketing software that they’re launching today. It’s called the Yield Web Marketing Suite and it automates several tedious search marketing tasks into one. There are 3 components to the suite: SEO – …
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Google Starts a Venture Capitalist Fund
Posted by Nathania Johnson Mar 31, 2009

If you didn’t think Google had enough dominance in search, try this on for size: the search engine giant has started a venture capitalist fund. The areas they seek to invest are: Consumer Internet Software Clean-tech Bio-tech Health care Google says more industries could be added in the future as their interest determines. Google says it …
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MySpace Mobile Application to Support Microsoft Windows Mobile and Silverlight
Posted by Nathania Johnson Mar 31, 2009

A new MySpace mobile application set to debut this summer will support Microsoft Windows Mobile as well as Microsoft Silverlight. Silverlight is technology similar to Adobe’s Flash that powers rich media. “We are pleased to bring MySpace users the benefits and flexibility of Microsoft’s platforms,” said Aber Whitcomb, chief technology officer …
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Search Drives 5th Consecutive Record Setting Year in Internet Advertising
Posted by Nathania Johnson Mar 31, 2009

Despite the economic decline of 2008, internet advertising reached $23.4 billion, setting a new record high. Records have been set for five consecutive years, according to data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers. Search grew 19% over 2007, maintaining its role as the driving force behind the continued (yet …
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Search Engine Watch Forum Discussions

Should I move a popular directory to a separate domain? Mar 30, 2009
I think my issue is somewhat complex (at least to me!). I have a web design company, with a PR of 6. For the past 10 years I have had a subdirectory of the primary domain (which is about the Web biz) that is a micro-site for a prominent American novelist …
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Question on an interesting phenomenon Mar 27, 2009
We sell software. Pretend that we sell Adobe Photoshop. We know that most people search “Photoshop” “Adobe Photoshop” “Photoshop CS” etc. etc. We ran a recent search query report and found hundreds of searches for “Adobe Photoshop Software CS Win/Mac” We knew from our experience that …
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keywords in url vs. length Mar 19, 2009
URL length and new site name. Am I overdoing it? My site name contains relevant searched keywords, but it is bunched together like this: I have purchased The theory here is that the spacing will make the url more relevant based off the keywords it contains. I would redirect …
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