SearchDay | Selling SEO During an Economic Downturn

Today’s Top Story:


SEW Expert - Chris Boggs Chris
Selling SEO During an Economic Downturn
In a down economy, business development for SEO becomes increasingly important. As an agency or consultant providing marketing advice to clients, you’re missing a crucial opportunity to provide long-lasting ROI at a still relatively cheap cost if you aren’t pushing for investment in organic search.
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Search Engine Watch Experts Columns


SEW Expert - Michael Boland Michael
Searching for Something to Watch
TV and search are converging. Finding something good to watch could soon be more like online search, and less like browsing through a cable channel guide.
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SEW Expert - Sage Lewis Sage
I Love Crazy Link Ideas
If you want small, incremental growth, do what everyone else is doing. Explosive growth comes from thinking about your business in completely new ways. Sage comes up with ten “really crazy ideas” to get more publicity, and encourages reader to do the same.
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SEW Expert - David Szetela David
More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources
David digs into the reader mailbag to discuss Google’s quality score issues, and some good beginner resources for learning PPC advertising.
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News from the Search Engine Watch Blog


Yahoo! Introduces Glue Pages to the U.S., With a Slight Twist
Posted by Nathania Johnson Nov 21, 2008

Earlier this year, Google began testing Glue Pages in India. Glue Pages simply offered a different look for search results. The normal text results were returned, but they were joined by different modules, including images, videos and other multimedia and social media information. Now, Yahoo is bringing Glue Pages to the …
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Google Launches Customizable Search Feature, SearchWiki
Posted by Nathania Johnson Nov 21, 2008

Google has released a new feature to its search results. It’s called SearchWiki and it lets searchers, while signed into their Google account, customize their own results. When you do a search, you can move results around. If a result is third, you can move it to first. (You SEOs are …
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Google AdWords Display Ad Builder Gets Four Updates
Posted by Nathania Johnson Nov 21, 2008

Last month, Google AdWords launched a display ad builder. And already the tool is getting updates. According to the Google AdWords blog, here’s what you can look forward to: Image picker: You can now choose from previously uploaded images when creating your ads.Real-time editing: See what your text and other customization …
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Google Beta Testing New AdWords Interface
Posted by Nathania Johnson Nov 21, 2008

Google AdWords is beta testing a new AdWords interface. The beta test includes a small group of U.S. advertisers. If your account is included in the test, you should see a notification upon signing up to the account. You can also request to be included in the beta test by signing …
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Confirmed: Yahoo’s Sean Suchter Heads to Microsoft
Posted by Nathania Johnson Nov 21, 2008

Microsoft has confirmed that Yahoo’s VP of Search Technology, Sean Suchter, is headed to the Redmond, WA-based company. Satya Nadella, SVP, Search, Portal and Advertising said, in a statement: â””We are very pleased to confirm that Sean Suchter will be joining Microsoft as the GM of our Silicon Valley Search Technology Center, …
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Yahoo! Adds eBay Application to Home Page Test
Posted by Nathania Johnson Nov 21, 2008

Yahoo! has been testing a new home page design. Last week, we saw images and learned more about the user interface. This week, Yahoo! has announced the addition of an eBay application to the home page test. The app is included on the left hand sidebar along with tabs for …
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4 Reasons to Go to SES Chicago
Posted by Greg Jarboe Nov 21, 2008

If you register today to attend Search Engine Strategies Chicago, which will be held Dec. 8-12, 2008, you can save up to $200 with the Early Bird Rate. So, why would you want to attend the only major Search Marketing Conference and Expo in the Midwest? Let me give you 4 reasons …
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Search Engine Watch Forum Discussions

Yahoo: Inactive Bid Bomb Nov 21, 2008
Sorry it’s looks like a pile on Yahoo day. In the past 10 days we have watched a great deal of our top performing keywords on Yahoo go inactive due to minimum bid requirements. Why let bids go inactive at all? What does it hurt to just let them hang around at …
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Is it better to place keywords in folder or filename? Nov 19, 2008
Question for our resident gurus… For ranking purposes, is it better to place keywords in a URL folder or in the filename itself (i.e. or Does Google treat these differently than Yahoo, MSN or others? In my experience and tests, I have not seen a difference between these, but …
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Using Image tag inside H1 tag Nov 20, 2008
Hi, Is it an acceptable SEO practice to use image tag inside H1 tag? Will search engines treat Alt text of the image as h1 text?
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