Highlights from the SEW Blog: April 30, 2007

We’ve collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

  • David Naylor Launches Robots.txt File Builder
    Many people screw up their robots.txt file and deny the search engine spiders access to their sites. Dave thought it would be a great idea to create a central site where people can have their robots.txt file created and stored to ensure good interaction with the spiders.

Search Advertising

Linking Issues & Social Media

  • Meet the Newest Link Love Columnist, Sage Lewis
    In his first contribution, Prevention is the Best Medicine: Don’t Let Viral Campaigns Get Sick and Die, Lewis diagnoses problems with the most feverish trend in link building — viral marketing campaigns.

Analytics & ROI

Vertical & Specialty Search

Small Business/Big Brand SEM

In-House & Outsourcing

SEM Industry Issues

  • Microsoft Ad Revenues Up 23%
    Advertising revenue grew by 23 percent, and the company is actually ahead of last year’s monetization goals for adCenter.
  • The Search Neighborhood is Changing
    Greg Jarboe compares the changes in the search industry to gentrification of old neighborhoods, where a working-class area becomes suddenly trendy and all sorts of new folks move in, often pushing out the old inhabitants.

Searching/Search Technologies

More from the SEW Blog

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You’ll find more news from around the Web below.

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