SearchDay Week In Review

Google Buys Applied Semantics
April 23, 2003
– Google has acquired Applied Semantics, a move that gives the company new traffic for its paid listings, new strengths in the contextual advertising space, and also potentially hurts major competitor Overture.

Search Engine Marketing Goes Mainstream
April 23, 2003
– There was plenty of evidence at Search Engine Strategies 2003 that search engine marketing has gone mainstream. Even the issues addressed by both keynote speakers reflected the classic ‘separation of church and state’ concerns that mainstream media have been discussing for almost 100 years.

Questions and Answers About Changes To SearchDay
April 22, 2003
– Both SearchDay and Search Engine Watch have been revamped recently. Here are some of the common questions you’ve asked, with answers and a glimpse of where we’re headed in the future.

Ask Jeeves Serves Up New Features
April 21, 2003
– Ask Jeeves introduced several new features today, including a streamlined interface, image search, and what the company is calling ‘smart search’ tools and features.

Search Engine Forums Spotlight

Google acquires Applied Semantics
Webmaster World Forums
“The Applied Semantics DomainPark program is far larger than its contextual ad program, and that’s the real gem Google has picked up. All new traffic, a system that Google has nothing like and traffic that will be taken from Overture.”

Web Position Gold
ihelpyou Forums
“…regarding the checking of all the engines, I don’t ever check at Google (only their partners like Yahoo or AOL) and I really don’t think it’s very necessary to check places like AltaVista and even Lycos, as they don’t bring much traffic.”

Tracking codes in Google results
ihelpyou Forums
“Is there any way to force Google to return instead of the tracking URL so that the client isn’t paying out a partner for sales they didn’t earn?”

English / American spelling of keywords
Webmaster World Forums
“One of our most searched for single keyword is spelt differently in English and American English (like colour and color). Is there away to get indexed with the American spelling?”

Bootstraps, co-ops and small fry search engines/directories
“I happen to think that making a serious attempt at indexing the web is a noble endeavor. I recognize that some will thrive and some (most) will fail, but the attempt is well meant and should be encouraged.”

Search Engine Forums Spotlight courtesy Search Engine Guide.

Search Headlines

NOTE: Article links often change. In case of a bad link, use the publication’s search facility, which most have, and search for the headline.

Americans went overseas for war news
ZDNet Apr 25 2003 11:37AM GMT
UPDATE 2-Yahoo Japan posts record profit on ADSL expansion
Reuters Apr 25 2003 11:00AM GMT
Overture Gets Squeezed Apr 25 2003 10:32AM GMT
Verizon Must Reveal Names of Suspected Pirates Apr 25 2003 10:32AM GMT
The Army’s New Portals
line56 Apr 25 2003 4:00AM GMT
Logix ties up with Yahoo
The Hindu Apr 24 2003 11:40PM GMT
New .pro Domain Name Nears Launch
theWHIR Apr 24 2003 7:22PM GMT
New Google Hack: Domain Share
Research Buzz Apr 24 2003 12:59PM GMT
Icann changes put domain names at risk Apr 24 2003 12:28PM GMT
Overture Sees Lower Earnings Apr 24 2003 10:30AM GMT
Ask Jeeves Sees Growing Profits Apr 24 2003 10:30AM GMT
Beginner Tip: ‘How Do I Get A Domain Name?’
Net Mechanic Apr 24 2003 8:49AM GMT
Google goes Maltese
Malta Independent Daily Apr 24 2003 7:33AM GMT
Memo to Spammers: Don’t Tread on Me!
New York Times Apr 24 2003 2:55AM GMT
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