Search Engine Milestones for July 2004

Notable news and announcements from the web search world during the past month. Announcements without links to online versions were received via email.

Warning: The links and descriptions below are from official press releases, and may contain marketing hyperbole, claims or euphemisms not necessarily endorsed by Search Engine Watch.

July 1 And Espotting Announce Completion of Merger
The combined company offers paid listings services covering a variety of geographic and vertical marketplaces on three continents, and has relationships with over 100,000 online businesses.

July 13
Google Acquires Picasa
Google Inc. today announced it acquired Picasa, Inc., a Pasadena, Calif.-based digital photo management company. Financial terms of the deal were not disclosed.

July 14
Google Adds New Toolbar Feature
Browse By Name enables users to navigate the web faster and easier by typing words, instead of URLs, directly into the Internet Explorer address bar.

Highbeam Research Adds Encyclopedia, Other Reference Tools
Highbeam Research has launched HighBeam Reference Research, which allows individual researchers to locate, organize and deliver answers from the Columbia Encyclopedia, as well as more than 25 other publications.

July 15
IAB Issues New Research From Nielsen//Netratings On Branding Value Of Sponsored Text Advertising
The study demonstrated that sponsored text advertising in the search environment works for an array of branding objectives. Sponsored text ads, much like the standard image based ad, had their biggest impact on “unaided brand awareness,” especially where a brand held the top position on search results pages.

July 16
MSN Announces Investment in Search Technology
MSN thas acquired Lookout Software LLC, and the Lookout personal search tool for the Microsoft Office Ouylook, which provides fast searching for email, files and desktop data within Outlook.

July 19
High Demand for Search Advertising Outpaces Supply, Underscoring Need for Innovation by Search Engines, According to Nielsen//NetRatings
The report identified potential areas of growth to increase the available supply of search inventory.
Improvement of search relevancy requires significant investment by search engines, highlighting the
opportunity for increased personalization for better targeting, localization to support local purchases, and
specialization to narrow the scope of search results.

Yahoo Completes Global Rollout of Yahoo Search Technology
Yahoo has rolled out Yahoo Search Technology in all of its 25 world properties.

July 26
Ask Jeeves Extends Advertising Relationship with Google Through 2007
The extension renews the agreements with the Company’s sites, Ask Jeeves ( and Ask Jeeves UK (

FAST powering NBC Olympics site
FAST is now powering the search capabilities of NBC’s Olympics site at

July 27 Launches Newsbot Beta Powered by MSN Search Technology
Similar to MSN Newsbot offerings in 16 international markets, Newsbot will extend the advanced search technology of MSN to the trusted news environment of This online search capability is comprehensive enough for the most voracious news junkies, yet personalized enough to automatically provide readers with stories tailored to their interests.

Featured Discussions In Our Forums
Live Reports from Search Engine Strategies – San Jose 2004
Ask The Search Execs
SEMPO Meeting at SES San Jose 2004

Search Headlines

NOTE: Article links often change. In case of a bad link, use the publication’s search facility, which most have, and search for the headline.

File swapping lays bare U.S. secrets
IHT Aug 5 2004 1:58PM GMT
Yahoo to take on Microsoft in desktop search
IT World Canada Aug 5 2004 1:07PM GMT
Marketers Eye Alternatives to Google, Overture Aug 5 2004 6:09AM GMT
In Search of Self
iMedia Connection Aug 5 2004 5:21AM GMT
Pizza and Privacy
iMedia Connection Aug 5 2004 4:04AM GMT
Search Engine Executives Discuss Technology Developments
Search Engine Lowdown Aug 5 2004 2:46AM GMT
Yahoo Targets More than Spyware in Toolbar Release
eWeek Aug 5 2004 1:57AM GMT
Google Cops to Illegal Shares
Wired News Aug 5 2004 1:00AM GMT
FireFox, Mozilla browsers updated with security fixes
MacNN Aug 5 2004 0:42AM GMT
New search tool gets billionaire Cuban’s backing
CNET Aug 5 2004 0:00AM GMT
Old maps find new directions
ZDNet Aug 4 2004 9:53PM GMT
SEMPO Looks Back, Pushes Ahead
ClickZ Today Aug 4 2004 9:50PM GMT
Forget the Traditions: Optimize Your Flash
WebProNews Aug 4 2004 7:59PM GMT
Open Text snaps up Artesia
ZDNet Aug 4 2004 6:05PM GMT

Related reading

Simple Share Buttons