SearchDay | Local Search: Where’s the Love?

Today’s Top Story:

SEW Expert - Michael Boland Michael
Local Search: Where’s the Love?
Local search sometimes seems like Rodney Dangerfield: It can’t get no respect. But there have also been glimmers of hope for local, if you watch closely enough.
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Search Engine Watch Experts Columns

SEW Expert - Chris Boggs Chris
SES Chicago 2008 Recap
Launch, analyze, refine analysis techniques, adjust and repeat. Search marketing these days shines most brightly because of our ability to provide exact measurements and consistently greater ROI.
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SEW Expert - David Szetela David
PPC Landing Pages: PPC Visitors Have ADD
The first and most important objective of the landing page is to convince the visitor that they’ve come to the right place. If this crucial first step doesn’t happen, most visitors will hit the back button and click on one of your competitor’s ads.
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SEW Expert - Sage Lewis Sage
Link Building Strategies in Troubled Economic Times
Without social media and the search engines, we would likely have a different President-Elect. A significant drive of Obama’s campaign was his social media blitz, while the Republicans never really figured out the new 2008 media landscape.
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News from the Search Engine Watch Blog

YouTube Rolls Out HD, Niche Landing Pages
Posted by Nathania Johnson Dec 19, 2008

YouTube has enabled HD viewing following the recent format change to a wider layout for videos. In case you’re HD unaware, high def videos require a widescreen format for optimal viewing. That’s why all the fancy pants LCD HD tvs are widescreen. YouTube was prepping for HD videos online with …
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Google Enables Cross-Language Search for Enterprise Search Appliance
Posted by Nathania Johnson Dec 19, 2008

If your business is global, then you likely have many documents in foreign languages. In order to help employees find documents in languages other than their first, Google has enabled cross-language searching for enterprise customers using the Google Search Appliance. Queries will be passed through a translation engine which will enable …
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Viacom and NBC Take Note: Universal Music (and Others) are Making Tens of Million$ on YouTube
Posted by Nathania Johnson Dec 19, 2008

Instead of suing or shunning YouTube, Universal Music, the largest recording company in the U.S., is making tens of millions of dollars from music videos, according to CNET. They have a revenue-sharing agreement with YouTube for the ads the online video network has increasingly been displaying. And it’s working. Universal’s YouTube channel …
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Google Search Results Now (Visually) Optimized for the iPhone and G1
Posted by Nathania Johnson Dec 19, 2008

Google has launched visually optimized search results that are designed to fit the screens of the iPhone and G1 mobile devices. With the new look, users shouldn’t have to zoom in or scroll side to side. The update was previously released on the iPhone, but only when you manually went to …
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Search Engine Watch Forum Discussions

Duplicate Content Issue – Strange Behaviour of Google. Dec 18, 2008
Hello Webmaster, By doing research i found something that is outofbox for me…check this links below… 1) 2) Both links have same identical content on page ..when you search for that specific keyword “Navigon 8100T portable reviews” both link rank 2 and 5 on why google didn’t take as duplicate content… waiting for …
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DoubleClick links integrated into Google system Dec 18, 2008
It looks like Google finally integrated DoubleClick into Google’s own ad-serving system. The domain “” is now being used in the way that “” used to be used, with Google-type ad URL parameters. URLs using “” used to have a completely different format. Some tracking systems may need …
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Google Site Exclusion Limit at 5000 sites. Dec 17, 2008
The site exclusion limit of 5000 sites has been set for a while now. However, many advertisers are now coming up on this limit as we have. Our latest placement report had over 500 pure crap sites. Some were porn sites, many foreign based and many more just pure content scraping junk …
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