SearchDay: Conducting a Redirect Audit on Your Web Site

Search Engine Watch Experts Columns

Search Engine Watch Expert - Mark Jackson
Conducting a Redirect Audit on Your Web Site – Part 2
» AU NATURAL: Organic search engine optimization strategy and tactics
Knowing which pages on your site are returning errors, and which ones are being redirected can help you pinpoint issues to address. Performing a redirect audit can help you get to the bottom of those problems.
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Search Engine Watch Expert - Kevin Heisler
CEO Tells Wall St. Why He Invests in SEO
» SEARCH ENGINE WARGAMES: how search engine innovations and technologies change our jobs
Not every CEO understands the value of search engine optimization. Here’s one who does: Tom Evans, CEO of Bankrate, tells Wall St. analysts why SEO is one key to the company’s success.
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Search Engine Watch Expert - Aaron Shear
Convincing the Executive Team to Invest in SEO
» BIG BIZ: big brands and large enterprises using search in the marketing mix
Showing senior managers the value of search marketing is not an easy task. By gathering the right data and getting support from clients and other departments ahead of time, you’ll be more likely to succeed.
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News from the Search Engine Watch Blog

Explaining Digg to Clients and Newbies Alike
Posted by Jeff Quipp
Digg can be a very important component of many social media and search campaigns. But, how can you possibly explain the Digg concept and its implications to clients who still haven’t really acknowledged the Internet as anything more than a passing fad?
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SLI Systems Joins Bazaarvoice Radius to Help Marketers Execute Integrated Social Commerce Strategies
Posted by [AUTHOR”
Bazaarvoice Radius is a platform that enables eCommerce sites to develop partnerships to facilitate social media campaigns. Today, SLI Systems, a provider of on-demand search services for eCommerce, has announced that they are joining.
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Google’s Adsense for Search Integrates Custom Search
Posted by Nathania Johnson
Adsense for search is now integrating Custom Search. Now you can control those search results users conduct on your site and make moolah at the same time.
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Web Developers Rate Microsoft/Windows Live Over Google, Yahoo
Posted by Nathania Johnson
Searchers may prefer Google, but when it comes to developing so-called Web 2.0 sites, web developers rated Microsoft/Windows Live the best, according to a report by Evans Data Corp.
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Google, Baidu, Sohu Search Engines Spanked by People’s Republic of China
Posted by Kevin Heisler
The Chinese government claims search engines are spying on the People’s Republic via online mapping. Communist Chinese officials are worried satellite maps will reveal state secrets and damage the so-called integrity of borders.
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Yahoo Releases Safe Search Product into Beta
Posted by Nathania Johnson
Yahoo has teamed up with McAfee to develop SearchScan, a new safe search service that alerts users to “risky” sites with security concerns including spyware, adware and other malicious software.
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Google Finally Copies Microsoft, Adds ‘Related Searches’ to Google News
Posted by Nathania Johnson
This time, the tables are turned and Google is following in Microsoft’s footsteps. Google News has announced the addition of ‘Related Searches’ to its news feature.
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Is Google Dropping AdSense Sites Using AdWords?
Posted by Frank Watson
A discussion over at WebmasterWorld suggests Google may be dropping AdSense accounts from sites that buy traffic from AdWords.
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Search Engine Watch Forum Discussions

Yahoo Says Goodbye Microsoft, Hello AdWords?
Posted by abbottsys
Microsoft has given up its bid for Yahoo. So I assume this clears the way for a major ad distribution deal between Yahoo and Google, where Yahoo carries AdWords ads. Let’s see how fast this occurs.
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Non-SEO Ways to Increase Your Search Rankings
Posted by Robert_Charlton
This article really struck home, because it highlights one of the most frequent discussions I’ve been having with clients: that SEO cannot work in a vacuum.
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DMOZ links
Posted by CaseyC
Are links from DMOZ still a relevant link to have? I have always heard that they are, but recently someone told me that DMOZ and Yahoo Directory links are actually not all that valuable.
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