SearchDay | SMB Link Building Without a Dime

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SEW Expert - Carrie Hill Carrie

SMB Link Building Without a Dime
Link building doesn’t have to be expensive. The first step in finding good links actually started a while ago, when you got to work writing great content that others will want to link to. Next comes scoping out your top-ranking competitors and copying what they’re doing right.
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Search Engine Watch Experts Columns

SEW Expert - Mark Jackson Mark

Search Engine Optimization in a Down Economy
During the last downturn, we witnessed Google become a leader in their space without a huge marketing budget. They had a better widget. To me, search marketing is the better widget, when it comes to the average marketer determining how to spend their now-limited budget.
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SEW Expert - Ron Jones Ron

Local Search 101, Part 1
Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search.
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SEW Expert - Joshua Palau Joshua

5 Search Topics You Need to Discuss with Your Client
Knowing how to talk about these topics will improve your client communication and help foster more effective and rewarding business relationships. After all, search marketers are communicators first, listening to our clients’ needs and describing crucial opportunities.
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News from the Search Engine Watch Blog

Matt Cutts: Slap the Nofollow on Those Paid Posts
Posted by Mar 3, 2009

Google spam czar Matt Cutts is weighing in on “sponsored conversations” which is a fancy pants way of saying “paid posts.” This is where bloggers are paid by companies to publish a favorable post about them. Matt Cutts says Google will punish bloggers who pass page rank to the links included …
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Firefox Greasemonkey Script Returns Realtime Tweets in Google Searches
Posted by Mar 3, 2009

Mark at MT-Hacks is quite the genius. He’s created a Greasemonkey script that will return real-time Tweets in your Google searches, if you’re using the Firefox browser. If things like “Greasemonkey script” throw you off, don’t worry, it’s very easy. Just three steps: 1. Install Greasemonkey plugin (click here). 2. Install “Twitter Search …
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Google Analytics Launches Skills Qualification Program
Posted by Mar 3, 2009

Google Analytics is launching a skills qualification program. Think Google Adwords certification, but for Google Analytics. The program is called Google Analytics IQ – or Google Analytics Individual Qualification. Once you’re certified, you can help use Google to brand yourself to clients or enhance your status to your boss if you’re …
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Flickr Extends Video to All Members; Enables HD and ‘Flickr Clock’
Posted by Mar 3, 2009

Last year, Flickr began allowing its Pro members to upload 90 second videos. Now, Flickr is letting all members upload videos, but there’s a caveat. Members using the free version of Flickr are limited to two 90 second videos a month (which is in addition to the 100 mb monthly …
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Search Engine Watch Forum Discussions

Scary or not? Mar 3, 2009
I have just come across this study which basically says that the top 3 organic positions get 70% of the clicks. Questions: – does that mean that unless an SEO company can get your keywords to at least 3rd position then it’s not worth engaging them since the CTR below 3rdposition is …
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404 after 10 seconds do a redirect Mar 2, 2009
HI, I was wondering the PROS and CONS on doing different redirects: NY times doesn’t have the whatever page and they show users a proper 404 page 2. – Univision redirect users to the homepage because that page doesn’t exist 3. – AOL show users a proper 404 wait 10 seconds …
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How to block part of a page – Siloing Feb 27, 2009
Hi there, I would like to know the effective way to block part of unrelated content on a section/page, that would be frames ? Or any special code inside the frames? How can I block that content?
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