SearchDay: What Are You Converting?

Today’s Top Story:

SEW Expert - Tim Ash Tim

What Are You Converting?
Many people view conversions as large-scale events, such as product sales or sign-ups for a service. But a conversion can mean many things, depending on the site.
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Search Engine Watch Experts Columns

SEW Expert - Kevin Ryan Kevin

The Beginning of the End? Or the End of the Beginning?
In the end, searches are still up; search revenues are still strong; and the sky isn’t falling. Universal or blended search means lower click volume. The data’s right. But why?
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News from the Search Engine Watch Blog

SES San Jose 2008: Top Stories from Day 2
Posted by Greg Jarboe Aug 20, 2008

There were more than 70 news articles and blog posts on Day 2 of SES San Jose 2008. And that doesnâ””t include the video interviews from Day 1 which are being posted as we speak. Here are the some of top stories for those of those of you …
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Local Online Advertising Does Best on Local Media Sites
Posted by Nathania Johnson Aug 20, 2008

When it comes to local advertising, the best conversions come from local media sites, such as newspaper and tv station sites, according to a new report from the Online Publishers Association (OPA). Local media sites see a higher percentage of visitors taking actions on local ads compared to a user …
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Website Optimizer Enables Pruning and Offline Validation
Posted by Nathania Johnson Aug 20, 2008

Google has released a major update to Website Optimizer, which contains new features that will have users breathing a sigh of relief. First up, you can now disable combinations that just aren’t working out for you. Dubbed “Experiment Pruning,” the feature allows users to eliminate combinations that are poorly performing or …
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SearchIgnite Releases Version 3.0 of Media Optimization Platform
Posted by Nathania Johnson Aug 20, 2008

SearchIgnite has announced the release of the next generation of its media optimization tool. The updates featured in Version 3.0 are: Full multi-channel media tracking and reporting: Track and report on paid search, display, paid inclusion, organic search, e-mail and more to better understand the consumer sales funnel and properly attribute …
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American Airlines Launches In-Flight Internet Access Service
Posted by Nathania Johnson Aug 20, 2008

American Airlines today began offering in-flight internet access on select flights. For $12.95, passengers flying Boeing 767-200 aircraft on non-stop flights between New York and San Francisco, New York and Los Angeles, and New York and Miami can browse to their heart’s desire. The mobile broadband service is called Gogo and …
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Search Engine Watch Forum Discussions

Search Engine Submission Aug 20, 2008
How do I do this??? I haven’t tried submitting any site on any search engine.
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Marketing and Optimization Aug 20, 2008
Whats the difference of Search Engine MArketing and Search Engine Optimization? Which one is more difficult to do and which one is better?
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Launching a website with thousands of pages Aug 20, 2008
Hiya, I plan to launch a new website (with new domain name)in the industry I’m targeting. In order to avoid the sandbox, I want to manage the long tail and work on very specific keywords and expressions. However, managing the long tail could create around 50000 unique pages quite easily (this …
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We’re hiring! – London UK Aug 19, 2008
Datadial are a full-service interactive agency based in Hammersmith in West London. Offering a comprehensive range of services including web design, development marketing, SEO, hosting and email marketing. We aim to be a one-stop contact for all a companies online needs. We are currently looking for someone to join our online …
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AdWords gets tough with low volume keywords Aug 20, 2008
I have a keyword that appears to be fine. It’s showing as active, and the QS is good. But when I check the keyword analysis I get this rather tough message… Ad Showing – No The keyword phrase you’ve entered has a low search volume and isn’t showing any of your …
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Waiting time for Image ad-approval in Google AdWords Aug 19, 2008
Hi everyone, I wanted to check with you how long you usually have to wait to get an image-ad approved by Google (so that is starting to show on the content-network). Last spring I think I usually had to wait 4-5 days, but over the summer the waiting time has grown, and …
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