SearchDay | PPC Landing Pages: The End of the Line — Or the Beginning?

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SEW Expert - David Szetela David

PPC Landing Pages: The End of the Line — Or the Beginning?
Amateur PPC advertisers ignore the importance of landing pages entirely. Sophisticated advertisers know that PPC landing page design and testing is at least as important as building and optimizing great ad groups with great ads. Expert PPC advertisers realize that PPC landing pages have more impact on conversion rates and ROI than anything else they can do.
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Search Engine Watch Experts Columns

SEW Expert - Sage Lewis Sage

How the Wal-mart Grinch Stole Black Friday Link Love
When Wal-mart invoked the Digital Millennium Copyright Act to get online news sites to remove links to its Black Friday sales circular, Wal-mart missed out on some link love.
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SEW Expert - Eric Enge Eric

High-Value Link Building is Hard Work
Looking at cost-per-acquired-link is a mistake, because it results in low-value links. How do you obtain quality links from authoritative sites? Start with these four steps.
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SEW Expert - Kevin Ryan Kevin

An Open Letter to Retailers Concerning Black Friday
When has organizing a frenzied mass of humans ever ended well in the history of mankind? The wisdom of crowds is an Internet fantasy. Isn’t it time to move more marketing efforts online?
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News from the Search Engine Watch Blog

Yahoo Adds Search Assist to Image Search
Posted by Nathania Johnson Dec 4, 2008

Yahoo has added Search Assist to their image search. If you’re not aware, Search Assist is Yahoo’s technology that brings up search suggestions when you start typing in your search. Here’s what it looks like for an initial search: But Yahoo has added a second tier to Search Assist for Image Search. …
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AOL Releases Top Searches for 2008
Posted by Nathania Johnson Dec 4, 2008

In the ongoing end of year list season, AOL has released its top searches for 2008. Unlike Yahoo and, AOL inexplicably only released the top searches for select niches, not a top 10 list of overall searches. Nevertheless, here they are: â””American Idolâ”” – Top TV & MoviesNASCAR – Top …
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Why Retailers Should Be Day Trippers to SES Chicago
Posted by Greg Jarboe Dec 4, 2008

Okay, so Iâ””m an old Beatles fan. But there are lots of very current reasons why retailers should consider becoming day trippers to Search Engine Strategies Chicago next week. Hidden in plain sight on the rates & registration details page is this nifty option: â””One-Day Packageâ”” for SES conference sessions …
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Posted by Nathania Johnson Dec 4, 2008 began as an online neighborhood community site for 7 neighborhoods in Boston. Over the summer, they expanded to include New England and recently added 1.7 million businesses to their New York, New Jersey, and Pennsylvania communities. They are one of the fastest growing local search sites on the web. Now, …
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Alessio Signorini Tapped as Director of Search Technology at OneRiot
Posted by Nathania Johnson Dec 4, 2008

Social search engine OneRiot has a new Director of Search Technology and it’s Alessio Signorini, former Director of Technology at While at, Signorini oversaw natural language processing, ranking optimizations, and query classifications. “It’s testament to the work we’re doing that someone as talented as Alessio has joined our team,” …
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Search Engine Watch Forum Discussions

Sending the same keyword to two URLs Dec 4, 2008
I have a product that we sell both through our own site and through Amazon. I’d like to run two ads that are triggered from the same keyword – one ad directing to our website and one ad directing to I know I can do this if …
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What “system” do you use to keep track of changes? Dec 4, 2008
Right now, I have an elaborated Excel spreadsheet I use to keep track of how changes I make to bids, ads, and even placements effects my # impressions, CTR, and conversion rate. I know there are a lot of 3rd party bid management and campaign management tools out there. …
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Advice Please Dec 3, 2008
So I sell shoes. An average pair is $20 and a really good pair is $50. For a long time I’ve ran a pretty successful ad that says “Shoes from $20” that gets a good CTR. Then I take people to a category page that shows both …
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