SearchDay: The Evolution of SEO

Today’s Top Story:

SEW Expert - William Flaiz William

The Evolution of SEO
We’ve seen a natural progression from back rooms to boardrooms — from the basement to the mainstream. SEO has not simply shed its dubious roots; it has become a legitimate, reputable component of a proper client marketing mix.
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Search Engine Watch Experts Columns

SEW Expert - Frank Watson Frank

Google SERP Bias? Google Knols Best
If you need some lift, start dropping pages into Google Knol and Google pages. They show up in the organic results faster than you can get them through Webmaster Central.
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SEW Expert - Sage Lewis Sage

And the Link Love Award Winner is…You
Entering contests, being a finalist in contests, and especially winning contests is link nirvana. Win or lose, a contest has endless linking potential.
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SEW Expert - Ron Jones Ron

Tips for Making the Most of SES San Jose
As a lead-up to SES San Jose, we’ve got some tips and thoughts to help promote and get you through the event. It’s a great opportunity to really dive in and learn about the SEM world.
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News from the Search Engine Watch Blog

Google Close to 71% of Searches in July 2008
Posted by Nathania Johnson Aug 15, 2008

Google was the recipient of 70.77% of U.S. searches in July 2008, up from 69.17% in June, according to Hitwise. Yahoo and Microsoft continued to drop, at 18.65% and 5.36% respectively. dropped month-over-month but gained year-over-year, coming in at 3.53%. Here’s the breakdown of niche traffic:
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Ben Ling Becomes Ex-Ex-Googler
Posted by Nathania Johnson Aug 15, 2008

Two days ago, we brought you news that Ex-Googler Ben Ling was leaving Facebook. Now, we know where he’s headed – back to Google. Ling will be taking on the difficult task of monetizing YouTube, Google’s popular online video sharing site (acquired in 2006 for $1.65 billion). via BoomTown
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AOL Confirms SocialThing Acquisition
Posted by Nathania Johnson Aug 15, 2008

While not yet complete, AOL has confirmed that they will acquire SocialThing. The FriendFeed competitor is still in private beta. No word on the price for the acquisition, but expect it to be small. Still, AOL seems to be going after the social media world, having recently acquired social network Bebo …
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Frank Biondi and John Chapple Join Yahoo Board of Directors
Posted by Nathania Johnson Aug 15, 2008

In accordance with the terms of the settlement with Carl Icahn, Yahoo has added two more board members to complete the expansion to 11. Frank Biondi and John Chapple, who previously were members of Icahn’s proxy board, have been appointed just two weeks after Icahn’s appointment was made official. 8 …
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Search Engine Foosball Smackdown
Posted by Eric Enge Aug 14, 2008

In a battle for universal search engine foosball domination, Google and Yahoo are meeting in a clash of the titans at SES San Jose. Microsoft has also been invited, and is trying to put together a team. This could determine the future of the search industry (well foosball-wise …
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Search Engine Watch Forum Discussions

Content Match Has Changed Aug 12, 2008
But yahoo wont tell you how it was changed! They do tell you to go and change your bids… hey we warned you… —Quote— Dear Advertiser, We recently made some enhancements to our Content Match technology *that may help bring you more traffic.* Please review your Content Match bids and budget now …
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Site Outages And SERP Results Aug 14, 2008
If your site goes down frequently, will that take way your SERPS? If you have not read on other threads, my main site has been at the top of SERPS for certain keywords and has fallen from the top. We have noticed fluctuations in Adsense for years. …
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AdWords – Content Network Takes Control Aug 13, 2008
I’m seeing more and more of my conversions coming from the Content Network. Anybody else notice this trend?
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