SearchDay | Assembling Your Landing Page Optimization Dream Team

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SEW Expert - Tim Ash Tim

Assembling Your Landing Page Optimization Dream Team, Part 4
We’ve outlined several of the key roles needed for a successful landing page optimization program. Today, we’ll look at the final three roles: the programmer, system administrator, and quality assurance tester.
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Search Engine Watch Experts Columns

SEW Expert - Carrie Hill Carrie

The Small Business Guide to Choosing Keyword Phrases
Keyword effectiveness index, or KEI, can help you decide which keywords are worth targeting, and which ones you are most likely to be able to compete on. Being realistic about what a page can do is a really important step in choosing the right keyword for that page.
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SEW Expert - Mark Jackson Mark

Social Media and SEO — Friends with Benefits?
You might be using social networks like Facebook or LinkedIn for the networking opportunities. And, you may use the connections and dialogue in work applications. For those of you whose responsibilities — either directly or indirectly — involve organic Web site optimization, let’s look at how you can get SEO benefits out of social networking.
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SEW Expert - William Flaiz William

Revisiting My 2008 Search Predictions
The holiday season is a time for both celebration and quiet reflection. After the roller coaster of a year SEO has had, there’s room for a little of both. Before we take a look at what’s coming down the line next year, let’s take a moment to review Bill’s predictions for 2008.
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News from the Search Engine Watch Blog

Online Spending Soared Last Weekend Before Christmas by 98%
Posted by Nathania Johnson Dec 24, 2008

You didn’t read that wrong. Online spending increased by 98% last weekend, compared to last year’s last weekend before Christmas. A winter weather event in the Northeast likely caused the surge, which may have come at the expense of brick and mortar stores. But let’s take the good news where we …
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Considering a Last Minute Gift Card? You’re Not Alone
Posted by Nathania Johnson Dec 24, 2008

It’s Christmas Eve. If you’re in need of a last minute gift, might I suggest gift cards? You won’t be alone, contrary to reports that gift cards are on their way out. At least, that’s according to new data on gift card searches released by Hitwise. Sure, there’s been a dip …
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On the Go or at Home: Keep Tabs on Santa’s Whereabouts
Posted by Nathania Johnson Dec 24, 2008

If your kids are like mine, it’s been a bit difficult for them to sit still, focus on anything and have good behavior because of their extreme excitement about opening presents tomorrow. Need help keeping them occupied? Let them track Santa via the interwebs. Google is the official partner of NORAD …
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Twitter Brings Back People Search
Posted by Nathania Johnson Dec 24, 2008

Want to find a person by name on Twitter (again)? Well, now you can (again). Twitter has brought back the ability to search for a person by name. Once you’re signed in, look for the “Find People” link on the navigation bar on the top right hand corner. Twitter says the …
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Microsoft to Announce Second Quarter Earnings January 22, 2009
Posted by Nathania Johnson Dec 24, 2008

Microsoft will announce second quarter earnings (their fiscal year begins July 1) on January 22, 2009. A live webcast will be available at 2:30pm PST at It will be interesting to see if anything is said about Cashback and its affect on Live Search. In November came word that the …
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Digg Adds New Twitter Feeds
Posted by Nathania Johnson Dec 24, 2008

You can track Digg via RSS. You can track Digg by simply visiting the site. Now you can track a variety of Digg topics via Twitter. This is awesome because if you’re like me and keep your Twitter client open most of the day, you’ll always know when things are going …
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Search Engine Watch Forum Discussions

Keyword Domain Vs. Brand Domain â”” Strategy? Dec 24, 2008
Hello All, I was thinking about a possible â””strategyâ”” and was looking for your opinions. What if it was possible to get a domain with a keyword I want to rank for; letâ””s use â””Blue-Widgets.comâ”” as an example. Now letâ””s say I have gotten 30 links from random sites to â””Blue-Widgets.comâ”” and …
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AdWords and Analytics interface Dec 23, 2008
Hi, Is it possible to differ SEO information from the AdWords tools? To put it more simple: the people in my company in charge of Google PPC campaigns need to have access to reports and information for paid ads. Still, I wouldn’t like to allow them access to SEO data and Analytics. Is …
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Google and YouTube Dec 9, 2008
Hi all, A question regarding video content on website: I use today in my websitea a video streamer in order to play video files. I had an idea to upload video files to YouTube and to embed it in, instead the media streamer. In which way Google will show relevant search results? will …
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Google Toolbar PR Not Visible Dec 20, 2008
hi all, i hear a lot of noise about toolbar PR. It seems it can be seen somewhere around the google toolbar in the browser. However i am using firefox and cant see any PR stats near the google toolbar. Has it been discontinued? me using XP
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Can static html website be stuffed with links by spammers Dec 15, 2008
hi , i just saw two links of my own website below my footer which i havent put. The thing is the website is static html. Is there a way by which anyone can stuff a link on a static html website. Really confused. Lost the first page ranking too some time …
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