SearchDay | What You Need to Know Before Committing to SEO

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SEW Expert - Mark Jackson Mark

What You Need to Know Before Committing to SEO
Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. To enjoy the fruits that SEO can provide your site, you need to be well organized and develop a plan.
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Search Engine Watch Experts Columns

SEW Expert - Aaron Shear Aaron

Google’s Algorithm is Shifting
Google seems to be moving toward an algorithm based more on “site quality” and user behavior. Links are still key, but there are many other factors to consider. Is your site ready to rank using the new factors?
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SEW Expert - David Szetela David

Judging PPC Performance: Focus on Conversions, Part 2
Should you delete or pause under-performing keywords – or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance.
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News from the Search Engine Watch Blog

Simple Text Ads are Still Most Popular Online Ads
Posted by Nathania Johnson Oct 6, 2008

iPerceptions has released data showing which online advertising methods are most popular with consumers. 25% are likely to click on simple text ads 20% are likely to click on display ads follow20% are likely to click on right banners12% are likely to click on top banners Video ads remain unpopular, with …
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SEO, Site Search, and Email Marketing Ranked as Most Important to Online Retailers
Posted by Nathania Johnson Oct 7, 2008

E-tailers rate SEO, site search, and email marketing as the most important e-commerce technologies when it comes to promoting their businesses, according to new survey data released by SLI Systems. 91% of the retail companies surveyed cited site search as critical, very important or important to their online businesses.Of the retailers …
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AdBuyer Launches Free Online Media Buying Platform
Posted by Nathania Johnson Oct 7, 2008 has launched a free online media buying platform. The platform was designed to help advertisers create, manage, and optimize online ad campaigns across search, display, and content venues. The tool integrates with Google, Yahoo and MSN. Paid search campaigns can be edited and new keyword suggestions can be generated via …
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Gmail Offers Extra Level of Protection for Late Night and Weekend Emails
Posted by Nathania Johnson Oct 7, 2008

Ok, this is isn’t search related, but it’s too much fun not to cover. Gmail has released another Labs feature. This one is called Mail Goggles and it’s intended to help you avoid sending those late night or weekend emails that you’ll regret later. When the feature is enabled, you have …
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Google to Hold 2008 Q3 Earnings Call Next Thursday
Posted by Nathania Johnson Oct 7, 2008

Q3 earnings season is on its way and along with it are announcements about earnings calls and webcasts. Google will hold its call next Thursday, October 16, 2008 at 1:30 p.m. Pacific Time. You can access the live webcast here. Of course, with the economy in the state it is, investors and …
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Keynote speakers posted for Search Engine Strategies Chicago
Posted by Greg Jarboe Oct 6, 2008

The keynote speakers for Search Engine Strategies Chicago have just been posted to the website for the SEM conference. And check out the heavy hitters: ┢Lawrence Lessig, the Professor of Law at Stanford Law School, is giving the opening keynote on Monday, Dec. 8; ┢Bill Tancer, the General Manager of Global …
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Search Engine Watch Forum Discussions

Which other variables can be used in the keyword url? Oct 7, 2008
Some of our customers use in the keyword URLs different variables, EG:{ifContent:C}{ifSearch:S}{creative} Keywordxxxx is used to link the conversion to a certain keyword, and with the {creative} it is possible to link it also to a creative. But are there any other variables that i can use?? I am investigating other …
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DMOZ removed from Google Webmaster Guidelines Oct 3, 2008
Google Webmaster Guidelines was updated today and “directory submission” is no longer included! Here is what was removed: “Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.”
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Google Indexing strategies for big site Oct 2, 2008
Hello Friends, My site contains 10,00000 pages and ˜400000 pages has been indexed in google right now!. I want total pages to be index in google as fast as possible. I have perform following tasks for this directory submission-2700 link exchange-100 social bookmarking and networking in 35 websites(including digg, SU, facebook,redit) forum posting-250 posting in 25 …
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