SearchDay | 5 Search Topics You Need to Discuss with Your Client

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SEW Expert - Joshua Palau Joshua

5 Search Topics You Need to Discuss with Your Client
Knowing how to talk about these topics will improve your client communication and help foster more effective and rewarding business relationships. After all, search marketers are communicators first, listening to our clients’ needs and describing crucial opportunities.
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Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron

Local Search 101, Part 1
Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search.
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SEW Expert - Elisabeth Osmeloski Elisabeth

You Can’t (NOT) Afford to Invest in SEM Analytics
While more advanced Web analytics packages may seem out of reach for some marketers, at some point you have to ask if you can afford not to invest in better analytics.
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SEW Expert - Frank Watson Frank

A Rose Translated Into Another Language Can Be a Thorny Thing
To truly understand marketing internationally, and international search marketing in particular, you need to get out and travel. What you read, or even gather from trips to major world cities, really doesn’t prepare you for how things differ once you step away from the well-marked path.
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News from the Search Engine Watch Blog

Live Search to Get New Brand, Features
Posted by Mar 2, 2009

Major hat tip to for gathering the bits and pieces coming out about Live Search’s new brand and features. It seems a Microsoft exec leaked a Tweet (later taken down) about playing with a pre-beta version of the new Live Search. (Live Side got a screenshot of the Tweet …
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CitySquares Expands to 50 States
Posted by Mar 2, 2009

CitySquares began as a local search site for cities in the Northeast. Last year, they announced their plans for a nationwide expansion as data showed they were the fastest growing search site. They followed through, expanding to a trickle of cities and states along the way. Now, CitySquares is announcing that …
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Yahoo Announces Changes In Algorithm
Posted by Mar 1, 2009

Yahoo confirmed Friday that the changes noted by others had been in the works for a few days and would continue for a few more. “We’ve rolled out some changes to our index with fresh web data and updates to our crawling, indexing, and ranking algorithms over the last few days. …
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Guy Kawasaki and Matt McGowan to Hold SES Webcast on Friday
Posted by Mar 2, 2009

Guy Kawasaki and Matt McGowan will be holding an SES Webcast on Friday, March 6, at 10 a.m. (PST), 1 p.m. (EST), 6pm (GMT). They will talk about Kawasaki’s new book, “Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition.” They will also talk about …
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New Engine Ready Tool Aids Landing Page Creation
Posted by Mar 2, 2009

Search Engine Watch has written much about the need for landing page testing, but how do you know what to test in the first place? A new tool from San Diego-based search marketing agency Engine Ready helps you design the very pages you need to test. The tool is dubbed Conversion …
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Fighting Off Microsoft Take Over Cost Yahoo $79 Million
Posted by Mar 1, 2009

Yahoo disclosed in a SEC filing Friday that they spent $79 million to stop the Microsoft take over, which I am sure will annoy some stockholders who now have stock priced around $13 when the Microsoft bid went as high as $33. Interestingly Microsoft CEO Steve Ballmer still is interested in …
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Search Engine Watch Forum Discussions

How to block part of a page – Siloing Feb 27, 2009
Hi there, I would like to know the effective way to block part of unrelated content on a section/page, that would be frames ? Or any special code inside the frames? How can I block that content?
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Adwords, I’m back with a Quiz Feb 26, 2009
I’ve been away from this forum for a few weeks (building iPhone apps, very cool) but needless to say I’ve not been away from Adwords. I live Adwords. So, for those who missed me I have a Quiz… I’m now running an Adwords ad with the word Google in the headline, …
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Google algo update – Brands? Feb 25, 2009
I just read a post by A. Wall on how he has seen a lot of brand starting to rank for big money terms out of nowhere, recently…saying this is an update bigger than google florida was. I have been busy with school and am not in any competitive industries (with …
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