SearchDay | Users and Search Engines Want the Same Things

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SEW Expert - Carrie Hill Carrie

Users and Search Engines Want the Same Things
Optimizing your site for users is just as important as optimizing your site for search engines. While those are two very different things, you can often serve both audiences by being smart with your Web site development.
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Search Engine Watch Experts Columns

SEW Expert - Mark Jackson Mark

Using Search to Help you with Search Engine Optimization
Link research can take time, but there are several ways you can use a search engine to find quality links. Today we’ll look at queries you can make using your favorite search engine that can help you find places to acquire links to your Web site.
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SEW Expert - William Flaiz William

Is Your Landing Page Relevant?
Your landing page is the first impression by which search engines and users alike will judge your site. And when a searcher first lands on your Web site, you have but mere seconds to establish credibility. Web sites must rise to the occasion and create landing pages that rank for important keywords while engaging the reader.
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SEW Expert - Ron Jones Ron

Link Building 101, Part 1
The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards?
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News from the Search Engine Watch Blog

Super Bowl Ads: The Good, The Bad and The Ugly
Posted by Frank Watson Feb 2, 2009

Funny how the Super Bowl interaction with the web differed so much from the recent inauguration. Twitter which had doubled its capacities for the Obama Inauguration day – well supposedly – it was relatively quiet throughout with occasional comments on the ads. Voting on the ads was everywhere and popularity lists …
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Serious About Local:
Posted by Frank Watson Feb 2, 2009

Need to get your small business better ranked on the search engines and don’t know how? Well there is a tool out there now that will give you help – and it’s free. Pat Sexton and David Mihm have joined forces to help small businesses get better listed locally in the …
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Google Execs May Get Jail Time in Italy for Video
Posted by Nathania Johnson Feb 3, 2009

Beginning today, Google executives are on trial for defamation and privacy violation pertaining to a video posted to the Italian Google Video site, according to the New York Times. At issue is a cellphone video of a Down Syndrome boy being teased by four boys from Turin. Italian officials say the …
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Doodle 4 Google 2009 Theme is “What I Wish for the World”
Posted by Nathania Johnson Feb 3, 2009

Google has announced the second annual “Doodle for Google” contest. The contest is open to K-12 students (homeschoolers allowed!) and rewards the most creative artistic interpretations of the Google logo with the contest theme. This year’s theme is “What I Wish for the World.” The winner will get a $15,000 …
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Jill Nash to Depart Yahoo; Scott Moore Heads to Microsoft
Posted by Nathania Johnson Feb 3, 2009

Chief communications officer Jill Nash is leaving Yahoo. I can’t say that I blame her. Dealing with the press during turbulent and ultimately failed Microsoft acquisition attempt plus dropping stocks plus Jerry Yang’s stepping down as CEO must have been exhausting. Also, former Yahoo Scott Moore is headed back to …
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Greg Coleman Named President of AOL’s Platform-A
Posted by Nathania Johnson Feb 3, 2009

AOL has named Greg Coleman as President of Platform-A, their display advertising network. Coleman previously served as search and ad targeting startup, President and CEO of NetSeer. Prior to that, Coleman was Executive Vice President of Global Sales at Yahoo! Coleman also worked in magazine publishing. â””Greg Coleman is perfectly suited …
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Veoh Launches iPhone-Friendly Site
Posted by Nathania Johnson Feb 3, 2009

Online video search site Veoh has launched an iPhone/iPod Touch-friendly site. The new offering is a response to requests from users in their forums. Simply browse to on your iPhone or iPod Touch and it will bring up the optimized site. The site has a nice, slick look. Check …
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Search Engine Watch Forum Discussions

Overlaying search with geography Feb 1, 2009
I’m doing a tiny project for a friend of mine who owns a yoga and pilates studio. We’re trying to use search to figure out how far from her studio we should be advertising. Should we advertise just in Manhattan? Should we advertise in Long Island/New …
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New AdWords Interface Feb 3, 2009
Google’s rolling out a limited test of the new AdWords interface in the UK on Feb 10th. This one looks a bit different from the one tested in the USA in November – presumably based on refinements and user feedback. Who else is testing the new interface? Any comments? Screenshots can …
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Why Google Ocean? Feb 2, 2009
I’m pretty baffled by this one – Google has released an upgrade to Google Earth which now covers the World’s oceans ( This is one of the only areas where Google can’t sell advertising – so why have they done it? Green reasons? I don’t think so, when it uses a …
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