SearchDay | Small Business Site Architecture

Today’s Top Story:

SEW Expert - Carrie Hill Carrie
Building it Better — Small Business Site Architecture
Businesses built on a strong foundation grow and flourish. Web sites with solid architecture can have stronger search results. If you’re thinking about designing or redesigning your small business Web site, get organized before you start.
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Search Engine Watch Experts Columns

SEW Expert - Mark Jackson Mark
The Ghosts of SEO Past and Future
When banner ads first came out, there was hardly enough inventory to satisfy advertisers’ needs. Paid search and search engine optimization changed all that. But SEO, too, has changed radically in the last decade.
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SEW Expert - David Szetela David
Those Mysterious Quality Scores: Fundamentally Simple
The quality scoring system used for search engine ads is based on a complex group and series of calculations that take into consideration hundreds of factors that the search engines won’t reveal. But you don’t need to know what those factors are, as long as you create your campaigns correctly and make sure you’re giving visitors what they’re looking for.
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News from the Search Engine Watch Blog

New Campaign Management and Editorial Updates for Microsoft adCenter
Posted by Nathania Johnson Oct 28, 2008

Microsoft adCenter has released a slew of updates for the fall to aid you in your paid search campaigns. The updates include: Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads pageEditorial Improvements: faster reviews, dynamic feedback about why ads and …
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Google Reaches Agreement with Authors, Publishers for Book Search
Posted by Nathania Johnson Oct 28, 2008

Google has reached an agreement with the Authors Guild and the Association of American Publishers (AAP), which represented a broad class of authors and publishers to expand online access to in-copyright books and other written materials in the U.S. The publications will come from the library collections participating in …
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Baidu Launches C2C Site,
Posted by Nathania Johnson Oct 28, 2008

Baidu is getting in the consumer-to-consumer (C2C) game (think eBay or indie sellers on with a new site, In the beginning, 10,000 sellers were chosen from over 100,000 applicants. 50,000 customers were chosen from Baidu’s online communities. “Baidu Youa continues Baidu’s tradition of providing the best possible online experience …
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LinkedIn Unveils New Search Platform
Posted by Nathania Johnson Oct 27, 2008

Popular professional social networking site LinkedIn is rolling out its new search platform. Like most major releases, it will only be available to a small percentage at first. The new search platform will include: Unified search resultsMore powerful relevance algorithmRedesigned search results page”In Common” (a new field in search results that lets …
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Search Engine Watch Forum Discussions

Site inclusion in Yahoo News & Finance Oct 27, 2008
Hi, I am trying to find out how to get a site included in Yahoo News & Yahoo Finance. To the best of my knowledge it is best to submit PRs to some of the top paid PR sites and hope to be picked up by Yahoo. Is anyone aware …
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How Tell Search Engines to Ignore Certain Text Oct 26, 2008
Hi Everyone! If any can help me with the below I would be most grateful. I would like certain text on my websites (the text at the bottom that states “Copyright © 2008 New Age Communications LLC”) not to be indexed by websites. Does anybody know how best to do this? Thank you for …
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local listings “next to the map”? Oct 24, 2008
How do you get a local listing “next to the map”? I can think of this: 1. Put the address on the website (not in an image) – Does it matter where on the site it is, or will Google have it if it’s on a page that has been crawled? 2. Submit …
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