SearchDay | Is Google a Social Media Company?

Today’s Top Story:

SEW Expert - Erik Qualman Erik

Is Google a Social Media Company?
In the future, we won’t search for products and services: they’ll find us via social media. Perhaps Google’s stiffest competition in the immediate future isn’t Bing and Yahoo, but rather it’s the likes of Wikipedia, Twitter, and Facebook.
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Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron

International SEO 101, Part 2
One of the challenges with keyword research is to truly identify the language of the customer. With international SEO, this challenge is magnified by localization, different languages, and cultures.
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SEW Expert - Michael Boland Michael

Mobile Search Discovers a New Path: mobilepeople
The latest mobile search products have elements of push and pull that represent this interplay of local search and discovery. Those that win the land rush currently underway will balance these in the most publisher-, advertiser-, and user-friendly ways.
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News from the Search Engine Watch Blog

FTC Sets New Guidelines for Blogger Endorsements and Word-of-Mouth Marketing
Posted by Nathania Johnson Oct 5, 2009

The Federal Trade Commission (FTC) has issued new regulations regarding blogger endorsements and word-of-mouth marketing campaigns. If a blogger is paid to do a review – either through money or product/service – said blogger must reveal said payment. Ever been annoyed by posts in message boards that ended up being …
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Google View Thru Tracking: Has Big Brother Been Watching
Posted by Frank Watson Oct 5, 2009

Google announced they are making view-through conversion tracking for banners on the Content Network last Wednesday. So if someone sees your banner on a publisher’s site running AdSense and comes to your site within 30 days you can capture the conversion. Ok we know they have always been able to know …
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AdSense Now Available for Full HTML Mobile Sites
Posted by Nathania Johnson Oct 5, 2009

Many mobile devices are now featuring a full HTML web browsing experience. As a result, web developers have often created mobile sites that offer a richer experience than a page full of text links. Google AdSense is now allowing publishers and web developers to use bigger ads than the typical tiny …
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eMarketer Report Says Keep Video Ads Short and Relevant
Posted by Greg Jarboe Oct 5, 2009

David Hallerman, eMarketer senior analyst, has just written new report entitled, “Marketing to the Online Video Audience.” Although online video viewership has never been higher and marketers are eager to reach this large and growing audience, many online video viewers dislike intrusive video ads — even though they freely accept TV …
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Wolfram Alpha to Host ‘Homework Day’ on October 21
Posted by Nathania Johnson Oct 5, 2009

Wolfram Alpha is reaching out to educators, students and parents to attend their first “Homework Day” on October 21, 2009. The day will feature a live, interactive webcast where founder Stephen Wolfram will answer questions submitted by the public. The event begins at noon CDT. Here’s what to expect from the …
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Steve Ballmer Says Microsoft Search Acquisitions Unlikely
Posted by Nathania Johnson Oct 5, 2009

Steve Ballmer, after addressing Britain’s CBI business lobby organization, said that search acquisitions were unlikely to be part of the strategy to knock Google off its rocker, according to Reuters. The clarification came after a false press release last week announced an acquisition of by the software giant. was …
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Go to SES Berlin or SES Chicago for “Four Keynote Themes”
Posted by Greg Jarboe Oct 5, 2009

During the past three weeks, I’ve given you three great reasons for going to either Search Engine Strategies Berlin or SES Chicago 2009. For those who want to catch up, they were “three key trends”, “two early birds,” and “a ranking in the top three.” This week, I’ll focus on a …
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Social Media Press Release Blown Away in Hail of Bullets
Posted by Greg Jarboe Oct 5, 2009

This week, I saw an optimized press release blown away by Google News because it was mistaken for a social media press release. It fell under a hail of bullets, an innocent victim of a formatting decision. Before I share this tragic story, let me provide some background. Two …
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Search Engine Watch Forum Discussions

Double Serving Ads Sep 29, 2009
Can anyone clarify Google’s policy on double serving ads? Or that of Yahoo & Bling come to that. My understanding being that this was prohibited for various, obvious reasons. However, I’ve recently become aware of this with a competitor showing up to 7 sites on the same keyphrase and …
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Google Shares Mobile Search Volumes Sep 25, 2009
After more than 2 years filled with numerous requests for more stats on mobile search volumes and click estimates, Google has finally shared this data via a rather inconspicuous feature on their new Keywords Tool. Google shares mobile search volumes – This is really BIG for all mobile advertisers! Finally we can …
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Duplicated Content in Subdomains Sep 23, 2009
I am helping someone with an SEO issue and wanted to run this by the forum. On their website, they have the main domain ( and about 8-10 additional subdomains for different cities where they do business (, etc). The content on these additional domains is 98% …
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