SearchDay | Writing Sales Copy for Conversions

Today’s Top Story:

SEW Expert - Tim Ash Tim
Writing Sales Copy for Conversions
One of the most common components you can test is sales copy. Changing your approach to writing can often lead to a double-digit increase in conversion rates.
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Search Engine Watch Experts Columns

SEW Expert - Kevin Ryan Kevin
Forget Tibet; Free the Content
In China, search engines are responsible for the content to which they provide links. This means anytime the Chinese government decides that a certain type of content isn’t worthy of its people, they can tell search engines not to list them.
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SEW Expert - Mark Jackson Mark
There’s No Shortcut to Good SEO…Or Is There?
If search engines want all SEOs to operate in an ethical manner, they should show us that they’re penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines. Anything less makes it hard to justify following the rules.
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SEW Expert - Carrie Hill Carrie
E-mail Marketing Tips for Small Business
Any well-rounded Internet marketing campaign must include a strong e-mail marketing campaign. Search plays a role when you use PPC or organic search to grow your subscriber list.
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News from the Search Engine Watch Blog

Paid Search Spend up 12% in Q4 2008
Posted by Nathania Johnson Jan 7, 2009

Paid search spending was up 12% in the fourth quarter of 2008 compared to the same quarter in 2007, according to SearchIgnite. We’ve been hearing that advertising dollars were being shifted online, with the strategy accelerated by the rough economy. But is that trend slowing? SearchIgnite says October’s spend was up by …
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Facebook Reaches 150 Million Users Worldwide
Posted by Nathania Johnson Jan 7, 2009

Facebook is starting off the new year with a bang. Today, the social network announced that it has reached the 150 million user mark. Members speak in 35 different languages and represent 170 countries and territories. But how many of those users are active? Facebook says half of them use the …
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Google Maps for Mobile Updates Servers for Easier Local Business Search
Posted by Nathania Johnson Jan 7, 2009

If you’ve ever typed in the name of a business into Google Maps for Mobile, you may have been a bit frustrated. Google would return results of street names that contained the search term you typed in instead of finding the business itself. That all changes today. With a new update …
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Two New Free SEO Tools Released by Bruce Clay
Posted by Nathania Johnson Jan 7, 2009

The folks over Bruce Clay have released two new SEO tools and the best part is that they’re free. The first one is called the Search Engine Optimization/KSP tool. It helps you know how competitive the keyword term or phrase is that you wish to optimize for. Just type in the …
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Search Engine Watch Forum Discussions

YSM – New Terms & Conditions Jan 6, 2009
Yahoo Search Marketing just updated their Terms & Conditions ( to include this “helpful” service (emphasis mine): “OPTIMIZATION. In the U.S. only, for those advertisers not bound by an Insertion Order, we may help you optimize your account(s). Accordingly, *you expressly agree that we may also: (i) create ads, (ii) add …
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Fluctuation in rankings happen after a site crawl, the crawl of the backlinks or both Jan 7, 2009
when we see a change in position in SERP like position 6 to 8 or 6 to 4, are these changes immediately after ur page has been crawled? or is it after your back links have been crawled? or is it after doing both they update the positions? also i would …
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How many hours / week do you work (net time)? Jan 3, 2009
Hi, I’ve been wondering lately: How many hours do you guys actually spend “working”? And do you have any time, at all during the week to do something such as working out or having a hobby other than SEO?:-) Or is it not really a problem to you because you can …
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