SearchDay: Microsoft Unveils AdCenter Desktop Beta

Search Engine Watch Experts Columns

Search Engine Watch Expert - Kevin Ryan
Who Owns the Brand?
» SEARCHING FOR MEANING: Industry oversight, insight, and best practices
For a whole lot of really good reasons, brands (particularly those with resellers) maintain an ongoing battle to protect their brands. And in the online world, they want to hold search engines accountable. But even if a group of advertisers did come together and pull their search advertising, all they will really accomplish is losing large amounts of directly accountable revenue by missing placements in top search sites. And Google is going to need the deep-pocketed advertisers currently being alienated by the lack of internal trademark policing. This could be a very large instance of mutual back-scratching, but the outcome will not be decided in court.
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Search Engine Watch Expert - Eric Enge
Measuring the Impact of Multichannel Marketing
» BY THE NUMBERS: Understanding Web Analytics and ROI
In many cases, search is the first step in the customer buying process, when they’re in research mode. But, at other times, search comes into play in response to an offline campaign. Web analytics tools can be one powerful component in measuring the impact and effectiveness of an offline marketing campaign.
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News from the Search Engine Watch Blog

Microsoft Unveils AdCenter Desktop Beta
Posted by Kevin Newcomb
The tool extends the capabilities of Microsoft online tools for adCenter, especially in the areas of bulk campaign management, research tools, and “Creation Wizard” functionality for creating new campaigns through a simple interface.
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Google Launches Website Workout Contest
Posted by Nathania Johnson
Four winners will get consulting to help improve their sites’ ROI. Google’s Website Optimizer will be used to test graphics, copy, design and other web page factors.
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Yahoo Sets Aug 1 Shareholder Meeting, Icahn Wants Yang Out
Posted by Nathania Johnson
Yahoo has set an August 1 date for its postponed shareholders meeting. That gives them almost two months to ready the troops to fight Carl Icahn’s proxy board. And Jerry Yang has more reason than ever to fight and fight hard. Icahn has announced that he wants Yang out as CEO of Yahoo.
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World’s First Search Engine For Hostels Launches
Posted by Kevin Heisler combines the directories of all major hostel booking websites into a single interface, saving visitors time and money.
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Microsoft to Work on Live Search Reputation
Posted by Nathania Johnson
Kevin Johnson, Microsoft’s president of platforms and services division, has said that the company will work to fix their search brand image.
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Acxiom Partners with Moon Valley for Comprehensive Local Search Results
Posted by Nathania Johnson
Listings will have more than just an address and a phone number. They will have additional company information to empower buying decisions.
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Google, Amazon Survive Rest Fade Away, Analyst Claims
Posted by Frank Watson
A Sanford Bernstein report sees only two major internet companies surviving in the future.
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Search Engine Watch Forum Discussions

SES Toronto Parties/font>
Posted by Becky Ryan
As Promised SES Toronto’s Parties are being planned and I want to start sharing what SES Toronto has so far.
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Building Links to Help SEO and Sales
Posted by GAVIN
I’ve heard that having reciprocal linking can work wonders when attracting new customers. How do you search for those quality links?
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Search: The Next Five Years
Posted by Mike Grehan
Should search engine ranking algorithms continue to be based only on the data they have about people who happen to have web sites and therefore have text pages and can link to others. Or is the voice and opinion of the end user now being heard much more clearly?
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