SearchDay | Measuring a Text Ad’s Effectiveness

Today’s Top Story:

SEW Expert - David Szetela David
Measuring a Text Ad’s Effectiveness
Testing and improving ad copy is essential to optimizing overall PPC campaign performance. Improving ad text leads to better CTR and quality score, which means it can help drive your CPC down, and/or let you buy more clicks per dollar. So it has a direct impact on your campaign’s ability to increase the number of profitable sales.
» Full story » Print version

Search Engine Watch Experts Columns

SEW Expert - Frank Watson Frank
Google’s New Tools for Site Link Strengthening
Google recently turned its focus on helping webmasters to address 404 error pages, which don’t pass link authority and negatively impact the user experience. These new tools will assist site owners and SEOs with a quick way to improve a site’s overall impact on search results.
» Full story » Print version
SEW Expert - Gregg Stewart Gregg
Making the Most of Your Local Search Marketing Dollars
Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these questions: they assume there’s one or only a few sources for all local sales leads. The question isn’t “either/or,” it’s about how much of each.
» Full story » Print version

News from the Search Engine Watch Blog

Social Search Site Scour Now Speedier (Say That 10 Times Fast)
Posted by Nathania Johnson Oct 20, 2008

Social search engine Scour is now faster. Not only that, there’s a whole host of new things that have been added. Such as: Search speed improved by 80%â””For example, a search for â””shoesâ”” is averaging .123 seconds with the newly overhauled speed.New layoutâ””Limited the top sponsored results and added more listings per …
» Continue reading

Google Learns to Navigate Washington the Hard Way
Posted by Nathania Johnson Oct 20, 2008

Google is finally starting to learn that the Schoolhouse Rock song, “I’m Just a Bill,” forgot to include the part about lobbying. Google opened up a Washington, DC office a few years back to handle the minimal lobbying it was doing. But according to a story in the New York …
» Continue reading

Yahoo, Zillow to Cut Jobs
Posted by Nathania Johnson Oct 20, 2008

Yahoo and real estate search site are both planning to cut jobs. While Yahoo has been said to have a bloated work force, Zillow’s problems are due to the mortgage crisis and a decreased need for home valuations. A Microsoft acquisition might not have saved these Yahoo jobs. Mergers are notorious …
» Continue reading

Live Search’s xRank Launches xTreme Movers
Posted by Nathania Johnson Oct 20, 2008

Live Search’s buzz search product, xRank, has launched a new feature. It’s called xTreme movers and it shows you what’s gaining popularity the fastest. I headed over to the site to check it out. Today’s quick mover is Wii, as in Nintendo’s super-fun gaming system. As you can see, a graph shows …
» Continue reading

Professor Lawrence Lessig to Keynote at SES Chicago
Posted by Greg Jarboe Oct 20, 2008

Lawrence Lessig, a Professor of Law at Stanford Law School, will be giving the opening keynote at Search Engine Strategies Chicago on Monday, Dec. 8, 2008. The title of his keynote is â””Remix: Making Art and Commerce Thrive in the Hybrid Economy.â”” And, if you read the description of Professor …
» Continue reading

Google Accepting Gambling Ads in UK
Posted by Frank Watson Oct 19, 2008

As soon as Yahoo and MSN started accepting gambling ads, it was only a short time for Google to join them – as their announcement this week has shown. Obviously Google did not want their competitors grabbing the lucrative advertising revenue. Like Yahoo UK, Google requires a license to be able …
» Continue reading

Search Engine Watch Forum Discussions

New features to Yahoo! Search Marketing Oct 20, 2008
All, I just wanted to let you know about some new features we added today to help you manage your account with more ease. Some of these enhanced geo-targeting features include: *True country-level targeting. No more over-targeting (choosing the default setting of “entire market,” which can include Canada and U.S.) …
» Join the discussion
Google Webmaster Chat – Wednesday, Oct. 22nd Oct 20, 2008
The folks at Google are hosting their third webmaster chat ( Wednesday, October 22nd at 9:00 a.m. Pacific time. The featured presentation is John Mueller’s “Frightening Myths and Misconceptions.” They’ll have a “Three for Three” segment addressing issues that have popped up on the Groups board, plus plenty of Q&A. Registration …
» Join the discussion
AdWords Advertisers – A Worldwide Conference? Oct 18, 2008
This may be an unpopular post. I have no idea how many AdWords advertisers there are worldwide, I would estimate around 500,000. But one thing I do know, as a group we give Google around $1 Billion/Month. That’s a chunk of change. What surprises me is that we’ve never organized. …
» Join the discussion

Related reading

serps of tomorrow
2018 SERP changes impact SEO