SearchDay | International Social Media Strategy

Today’s Top Story:

SEW Expert - Erik Qualman Erik

International Social Media Strategy: One Size Does Not Fit All
While the social media space is becoming more defined every day, it’s still the Wild West; especially when you look to take your strategy international. It may seem overwhelming, but if you embrace the opportunity, you could get large payoffs.
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Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron

Link Building Tactics 101, Part 1
Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results.
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SEW Expert - Gregg Stewart Gregg

Mobile Coupons Offer Multiple Benefits
Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today.
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SEW Expert - Frank Watson Frank

Is Yellow Journalism the New Color of Content?
There seems to be a trend in being sensational lately, and not just by the lesser bloggers and reporters. Yes, online competition is fierce, but there should also be some responsibility.
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News from the Search Engine Watch Blog

PPC Click Fraud Rate Drops to 12.7% in Q2 2009
Posted by Nathania Johnson Jul 27, 2009

Click Forensics has released data regarding pay-per-click (PPC) fraud for the second quarter of 2009. The news is good. Not only is click fraud down from the first quarter of 2009, it’s down year-over-year as well. This year’s second quarter click fraud rate came in at 12.7%, which is an almost …
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hakia Unveils Commercial Ontology
Posted by Nathania Johnson Jul 27, 2009

hakia is unveiling their new approach to the semantic web by introducing Commercial Ontology. Dr. Riza C Berkan, CEO, took to the official hakia blog to explain. Commercial Ontology is able to recognize phrases and terms as opposed to typical ontologies which Berkan says only look at one word. The word …
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Category Vs. Product Pages: Which One Tests Better? (You Might Be Surprised)
Posted by Nathania Johnson Jul 27, 2009

When Al Scillitani set out to do a little landing page testing, he was convinced he knew which page would win. But when the results came in, he was surprised. Scillitani conducted an A/B test to see whether category pages or product pages would test better. He used email and …
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Google AdWords Location Extensions to Dynamically Add Addresses
Posted by Nathania Johnson Jul 27, 2009

Google AdWords is introducing Location Extensions. The feature allows local businesses to connect their business address to their search ads. They can either connect it via Google’s Local Business Center or add it manually in AdWords. AdWords will then include the address automatically. This feature is being rolled out, so if …
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Yahoo! Launches Travel Refiner for Image Search
Posted by Nathania Johnson Jul 27, 2009

If you’re searching for images of locations around the world, Yahoo! has a new feature to assist you in your effort. Now, when you search for locations, a sidebar will appear on the left that has narrowed-down categories. For example, if you’re searching for images of Miami, FL, Yahoo! offers …
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Google Maps Provides Street View Zoom Via Panoramio Pics
Posted by Nathania Johnson Jul 27, 2009

When you’re traipsing around the earth via Google Maps, you now have a new option to get a little closer. Google is incorporating photographs from Panoramio, a travel photo sharing site, to assist with Street View zoom. Let’s say, for example, that you’re checking out the Eiffel Tower in Street View …
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53% of Women Bloggers Willing to Share About Marketing to Women
Posted by Nathania Johnson Jul 27, 2009

A new survey by Ketchum shows that 53% of attendees to the popular BlogHer conference are willing to share information or feedback they’ve gathered from their blog to help better market to women. It won’t be easy, though. Almost half of those surveyed are contacted by a public relations professional at …
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Search Engine Watch Forum Discussions

Is this black hat? Jul 24, 2009
I had a consult with a SEO firm that from all appearances has a good reputation and made some good, clearly white hat suggestions. That said, one of their biggest suggestions was to pay them to act as a middle man to get “legit” bloggers to blog about my site and …
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Strange site shows different title in searh results & in cache page? Jul 22, 2009
Hi all, I am facing a strange problem. When i search for site:www. in Google. It shows me my home page cached with just “Auto Driver” in title. When I show the same page cache by using cache view from Google search in cache page it shows me full title …
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Bing Search Algorithm? Jul 21, 2009
Hi Does anybody has got any clue of search algorithm of Bing – The decision engine:) Is anybody here getting good amount of traffic from Bing? Cheers!
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