SearchDay | User Ratings and Reviews: Join the Conversation

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SEW Expert - Gregg Stewart Gregg

User Ratings and Reviews: Join the Conversation
Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that’s exactly what consumer reviews provide online.
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Search Engine Watch Experts Columns

SEW Expert - Justilien Gaspard Justilien

Look for SEO Opportunities in these Dire Economic Times
Times are tough, but you can weather this economic downturn by taking advantage of some remarkable opportunities for those willing to think outside the box. When the economy turns around, you’ll be poised to outrank your competition.
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SEW Expert - Tim Ash Tim

Assembling Your Landing Page Optimization Dream Team, Part 3
We’ve already described some key roles necessary for a successful landing page optimization program. Today, we’ll examine three more roles: the copywriter, marketing manager, and user experience expert.
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SEW Expert - Mark Jackson Mark

Is it Too Late for Holiday Search Traffic?
Holiday phrases like “Christmas” show up in Google’s universal search results, so there still may be an opportunity to show up. For other competitive keyword phrases, you’d be better off targeting New Year’s, or even Valentine’s Day.
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News from the Search Engine Watch Blog

Citysearch Launches Application for iPhone and iPod Touch
Posted by Nathania Johnson Dec 12, 2008

Local search site Citysearch has launched an application for the iPhone and iPod touch. Citysearch is touting the following features for the app: Search nearby destinations: food, bars, spas, shops and hotelsSearch listings by keyword, category and location and map the resultsReview listing details: address, phone, maps & directions, photos, hours …
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Google Releases Chrome Out of Beta
Posted by Nathania Johnson Dec 12, 2008

In early September, Google launched a new product: a web browser named Chrome. Like most of Google’s products, it was released into beta, which basically means the product could be (and was) imperfect but they kinda sorta don’t have to take credit for it. But 14 updates and 10 million …
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Online PR Industry in UK Can Learn Lessons from SEO Industry
Posted by Greg Jarboe Dec 12, 2008

E-consultancy has just issued an Online PR Industry Benchmarking Report, based on a survey of 300 UK marketers and PR professionals who work for both in-house company teams and for agencies. Among the key findings: A surprisingly large percentage of retained PR budgets are being spent on Online PR. Company …
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Bebo Launches Social Inbox to Aggregate Feeds from Your Networks
Posted by Nathania Johnson Dec 12, 2008

Social network Bebo is getting in the aggregation game. Their new Social Inbox is an attempt at a FriendFeed-like feature that culls feeds from your Twitter, Flickr,, YouTube, and AIM accounts, among others, so you can manage your online social life all in one place. You can also check …
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10 Top Stories and Videos from SES Chicago 2008 on Day 4
Posted by Greg Jarboe Dec 11, 2008

You donâ””t need to read most of the 10 top stories from Day 4 of SES Chicago 2008. You can watch them. In fact, one of the photos that I hope someone took the week was the battery of online video crews interviewing speakers between sessions. The rest of …
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Underreported Stories from Search Engine Strategies Chicago 2008
Posted by Greg Jarboe Dec 12, 2008

All week long, Iâ””ve been reporting on the top 10 stories from each day of Search Engine Strategies Chicago 2008. Generally, they were generated by news coverage of the three keynotes and two Orion Panels, or interviews with speakers at the 63 conference sessions. Hey, thatâ””s just fishing …
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Search Engine Watch Forum Discussions

The bane of my existence Dec 11, 2008
I have the hardest time with figuring out how to adjust my bids appropriately. I’ve got an ad running right now that has an average position of 1.1. The CTR is pretty high – around 7.8% but the conversion rate is pretty bad. My current bid is …
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How did this happen? Dec 10, 2008
I ran a Search Query Report and found that someone typed “How do I buy x in Cleveland” whereas x is the product I sell and a keyword we use in broad match. This search was ran 11 times and clicked on 10 times. It is a very …
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Explain this to me. Dec 10, 2008
I sell software under a unique brand name. For this discussion, I’ll say it’s Photoshop. There is a website out there called It is a dead website. In fact, the “size” is 1K. It is for a bricks and mortar store that has long closed. …
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