Search Engine Milestones for August 2003

Notable news and announcements from the web search world during the past month.

Warning: The links and descriptions below are from official press releases, and may contain marketing hyperbole, claims or euphemisms not necessarily endorsed by Search Engine Watch.

August 7

Singingfish Report Ranks Top 10 Searches for Online Audio / Video During July

What do Beyoncé, The Incredible Hulk and Lance Armstrong all have in common? They’re among the most-popular online icons of Summer 2003 according to the latest Singingfish Streaming Media Report released today. The report is based on a statistical sampling of the approximately 40 million monthly queries submitted by users of the Singingfish search engine.

August 11

Overture Expands to Australia

Overture Services Inc. announced today that it will launch its paid placement search service in Australia by the end of this year. The paid search market in Australia is projected to grow at an annual compounded rate of 86 percent to approximately A$63.8 million (or approximately U.S. $41 million) by 2005, according to a 2002 Jupiter Research report.

August 13

Google Adds New Features To Search Toolbar

Free browser utility enables users to search from any page on the web; new features include pop-up blocker, auto web form filler, blogger button and calculator.

Quigo Launches AdSonar Contextual Advertising Platform

AdSonar enables online publishers and licensees to serve contextually targeted advertising. Along with contextual solutions built “in-house”, Overture has licensed Quigo’s AdSonar, and will combine their solution with AdSonar’s capabilities.

August 18

AltaVista Launches New Toolbar

AltaVista, a business of Overture Services, Inc. today introduced the AltaVista Toolbar, a free, customizable search tool that offers more than 20 time saving, easy-to-use features.

August 19

Clustering of Search Results Increases Click-Through Rates

Web searchers click 30%-100% more on paid listings when presented with search results using real-time clustering technology. This conclusion is the result of ‘before and after’ trials at several web search sites that include paid listings. These measurements were done by Vivmsimo, a provider of award-winning software for clustering search results, and two of its search engine customers.

August 21

Inktomi Paid Inclusion Selected by Ziff Davis Media, Travelocity, and Switchboard

Inktomi also recently launched the Inktomi Search Marketing Center. SMC is a robust search marketing tracking and reporting system that offers advertisers a higher level of campaign management to quickly and easily generate performance reports or create customized reports for analyzing click and URL data and managing Inktomi search marketing campaigns more effectively.

Overture Launches Worlds Largest Search Index

Overture Services, Inc. today announced the launch of the worlds largest search index of approximately 3.2 billion documents. The index was developed by the former Web search unit of Fast Search and Transfer (FAST), which Overture acquired in April.

August 25

Lycos Launches new InSite Search Engine Submission Interface

Terra Lycos today announced the redesign of its InSite Search Engine Marketing site. The new presentation eliminates the confusion surrounding search engine optimization and paid inclusion, focusing on educating both Web site owners and advertisers to better understand and manage their search engine marketing campaigns.

Switchboard Launches LocalClicks Advertising Service

The LocalClicks service ties transactional links to yellow pages results, linking consumers directly from yellow pages business listings to extended business information, business services, and products available for online purchase.

August 27

Lycos Launches International Models Site

Terra Lycos today announced the launch of Lycos Models, an international models site, with free access to original, international content, giving users unique access to supermodels not generally available to U.S. audiences.

Search Headlines

NOTE: Article links often change. In case of a bad link, use the publication’s search facility, which most have, and search for the headline.

AOL-MSN outage leaves questions
CNET Sep 4 2003 12:28PM GMT
Protecting your domain name
Infomatics Sep 4 2003 11:33AM GMT
Whittlebit Search Engine
Research Buzz Sep 4 2003 9:17AM GMT
Domain name deception man arrested Sep 4 2003 9:03AM GMT
Image Search Engines
About Web Search Sep 4 2003 6:29AM GMT
FOI may reveal banned website list
Courier Mail Sep 4 2003 5:56AM GMT
Links are All About Reputation, Plus Reporting Sites to Google
High Rankings Sep 4 2003 5:40AM GMT
Feds OK Yahoo’s Proposed Overture Takeover Sep 4 2003 3:00AM GMT
AU government agencies adding metadata searches to Web portals
ZDNet Sep 4 2003 2:43AM GMT
Lawyers say online investigation illegal
ninemsn Sep 3 2003 1:21PM GMT
Spam epidemic has three years left to run, says anti-spam head
IDGNet New Zealand Sep 3 2003 1:19PM GMT
College File Swapping: Making the Illegal, Legal? Sep 3 2003 12:44PM GMT
A Campus Fad That’s Being Copied: Internet Plagiarism
New York Times Sep 3 2003 3:02AM GMT
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