SearchDay: Link Building via Word-of-Mouth

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SEW Expert - Justilien Gaspard Justilien
Link Building via Word-of-Mouth
Get people talking positively about your company or product and the links will follow. Here are some tips on how to increase exposure, branding, and build links all at the same time.
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Search Engine Watch Experts Columns

SEW Expert - Erik Qualman Erik
Has Facebook Found the Key to Making Money via Search?
While it’s anyone’s guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities. And once there’s scale to the commercial transactions taking place on Facebook, then people will start searching for things rather than just people. Small businesses need to start paying attention.
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SEW Expert - Kevin Ryan Kevin
What’s on your Mind?
Anyone engaged in the practice of search has at one time or another struggled to motivate searchers. Motivation comes in the form of click action, triggered by text. But the action starts long before reaching search results.
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SEW Expert - Tim Ash Tim
Coherency in Landing Page Testing
Coherency is an overall sense of your design hanging together. It’s a congruity and harmonious consistency in the relation of all parts to the whole. And it’s largely ignored by landing page testers, leading visitors to respond to incoherent pages with a variety of gut reactions, and none of them are flattering.
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News from the Search Engine Watch Blog

Yahoo Launches BOSS: Build your Own Search Service
Posted by Kevin Newcomb Jul 10, 2008

Yahoo is taking the next step in its “open” strategy with the launch today of BOSS: Build your Own Search Service. The BOSS program will allow third parties to build their own search engine using Yahoo’s index and ranking methodologies as a base. Building a competitive search engine would require upwards …
» Continue reading and Photobucket Enter Image Search Partnership
Posted by Nathania Johnson Jul 10, 2008 and Photobucket (think Flickr + YouTube) have announced a multi-year partnership. Photobucket will now display an search box, and includes syndication of sponsored listsings and display ads. Photobucket sees 44 million unique users worldwide each month. â””Photobucket has one of the largest online audiences, and now provides these …
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Google Shares Three Ranking Philosophies
Posted by Nathania Johnson Jul 10, 2008

The Google Search Quality Team is keeping its promise to explain more about how they conduct their work. As usual and expected, it’s fantastically vague, but since a chunk of our readers at any given time are new to search, it’s worth going over. Writing on the Official Google blog, Amit …
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Google Mobile Releases MMA-Compliant Ads
Posted by Nathania Johnson Jul 10, 2008

In April, Google launched image ads as part of their mobile ad service. 5 days later, the Mobile Marketing Association released new guidelines for mobile image ads. Today, Google is announcing that their mobile image ads are compliant with the new MMA specifications. But don’t freak out if you’re using the …
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Is Microsoft Buying Yahoo For Overture’s PPC Patents?
Posted by Frank Watson Jul 10, 2008

David Utter over at WebProNews has written an insightful piece on the possibility Microsoft wants Yahoo mainly for the old Overture patents it holds, in particular patent 361. Between his article which clarifies much of Usman Latif’s posts on the topic as well as Latif’s own detailed post from 2005 when …
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Online Security Fears Larger than Actual Risk, Survey Finds
Posted by Nathania Johnson Jul 10, 2008

In the wake of a Senate Commerce Committee hearing on online advertising and privacy, Mintel has released survey data revealing Americans are more concerned than they were 5 years ago about online security. 65% are more concerned than they were 5 years ago28% are significantly more concerned than they were five …
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hakia Comments on Leveraging Yahoo’s BOSS
Posted by Nathania Johnson Jul 10, 2008

Yesterday, Yahoo announced the launch of Build your Own Search Service, aka BOSS. The program allows third parties to utilize Yahoo’s index and ranking methodologies to create their own search engines. Semantic search engine hakia is using Yahoo’s BOSS technology to accelerate its advanced QDEX (Query Detection and Extraction) technology. …
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comScore Ranks Yahoo! Finance as Top Financial News Site
Posted by Greg Jarboe Jul 10, 2008

Yesterday afternoon, comScore announced the latest rankings in the financial news and research site category, which attracted more than 64 million U.S. visitors in May, an increase of 35 percent versus year ago. Yahoo! Finance was the leader in the category during May with 18.5 million visitors, up 58 percent …
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Search Engine Watch Forum Discussions

Quality Scoring by Google Jul 10, 2008
So, I created an ad group last night out of sheer laziness. I dumped in a few hundred product titles into the group. The titles were exact match on the product titles, so they were exactly what was written on the pages. These titles are VERY long (over 50 characters total). I …
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How does Google like to find content? Jul 10, 2008
I have stumbled across a website that houses all of its content in the root of the domain, for example: The results for the website are very impressive and the homepage is notably strong for some core phrases. I tend to adopt a best practice structure like so: etc etc Does anyone have any …
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Need Help Pricing PPC Services Jul 4, 2008
hi all. I do ppc for my own websites, and I’m very slowly branching out to consulting. I looked online for some pricing tips, but everything I found looks old. These are the 3 models I know about. From what I’ve read, I can use any of these …
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