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SEW Expert - Sage Lewis Sage

Sage’s Dirty Little Secret
Lean forward here. I’m about to tell you a dirty little secret: Part of an effective PR response is to keep the controversy going.
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Search Engine Watch Experts Columns

Quality SEO Pays for Itself
By David Dalka
Quality SEO is a valuable activity that can dramatically transform profitability of a business. However, since this is not yet understood by many management team executives, it is often both undervalued and under-resourced.
SEW Expert - Kevin Newcomb Kevin

Following the Nofollow Kerfuffle
Matt Cutts says Google changed its handling of nofollow last year, but no one noticed. Can that really be what happened?
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News from the Search Engine Watch Blog

Microsoft, NBC Universal to Sell Addressable TV Ads
Posted by Kevin Newcomb Jun 19, 2009

Microsoft today announced that NBC Universal will be the first media partner for its digital TV advertising marketplace, Admira. The technology, which Microsoft gained with its acquisition of Navic a year ago, uses real-time audience measurement data to optimize the delivery and placement of television advertising. This “addressable advertising” platform brings …
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Searching Twitter: TweetScan Offers History, CrowdEye Launches
Posted by Nathania Johnson Jun 19, 2009

Searching Twitter is becoming increasingly popular (you can tell by the amount of spam seen in the trending topics). So, it comes as no surprise that applications are being built and expanded to leverage Twitter search. TweetScan was one of the first applications to incorporate Twitter search and now they’ve expanded …
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AT&T Plans a Mashup of Yellow Pages and Social Networking for the Under-30 Set
Posted by Nathania Johnson Jun 19, 2009

Yellow Pages are a great source of income for AT&T – $1.3 billion in the first quarter of the year, to be exact. But according to Forbes, AT&T is planning a new kind of Yellow Pages designed specifically for a younger demographic. It’s no surprise really. The under-30 set probably didn’t …
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To tweet or not to tweet?
Posted by Byron Gordon Jun 19, 2009

I came across a recent study by Harvard Business which sums up Twitter ‘s “current condition” as such: “Twitter resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network.” Hmm, surprise to some? The study also discovered that “the top 10% of prolific Twitter …
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Calm Before the Bing Storm: May 2009 comScore Ranking Remain Steady
Posted by Nathania Johnson Jun 19, 2009

Not a whole lot changed from April to May 2009 in terms of core search share, but it will shock no one that Google still saw the biggest benefit. Overall there was a 3% decline in searches, and perhaps Memorial Day weekend had people partying instead of searching. The biggest change, …
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New NC Tax Law Would Use Affiliate Programs to Define Physical Presence, Collect Sales Tax
Posted by Nathania Johnson Jun 19, 2009

North Carolina is following closely in the footsteps of the state of New York in desiring to collect an internet sales tax. If passed, a new tax provision would use the affiliate status of residents to classify businesses as having a physical presence in the state, therefore requiring the retailers …
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Nicholas Fox of Google AdWords to Keynote at SES San Jose
Posted by Greg Jarboe Jun 19, 2009

It seems like I’ve just returned from Search Engine Strategies Toronto and it’s already time to look ahead to SES San Jose. Wow, time flies when you’re having fun. And it is worth noting that Nicholas Fox, the business product management director for Google’s AdWords team, will be one …
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Search Engine Watch Forum Discussions

Following the Nofollow Kerfuffle Jun 17, 2009
In my column today, “Following the Nofollow Kerfuffle (,” I go through a few scenarios regarding Matt Cutts’ recent disclosures of the changing algorithm Google uses for the nofollow attribute. Go read the article, then come back here and vote on what you think is going on here.
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Adwords KW Tool vs Search Based KW Tool Jun 16, 2009
I have recently been using the new Search Based KW Tool from Google as a supplement to the SEO Tool KW Tool. However I was comparing some numbers given by the Search-Based Tool against some numbers given by the Adwords KW Tool and they are worlds apart. How …
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Any changes in adCenter PPC Results? Jun 15, 2009
Now that Bing has been live for a couple weeks and the novelty has worn off some, I’m wondering if anyone is seeing any different results in their adCenter PPC – more traffic, better conversions, anything else? We are seeing some definite increases in traffic with conversion rates holding steady for …
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