SearchDay | Get Your Head Out of the Sand

Today’s Top Story:

SEW Expert - Liana Evans Liana

Get Your Head Out of the Sand
A good chunk of your customers or potential customers are involved in social media in some way. Do you know what they’re saying about you? Are you missing out on opportunities to connect with them?
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Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron

Effective PPC Ad Copy 101, Part 2
We’ve covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we’ll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance.
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SEW Expert - Joshua Palau Joshua

Bing: The Agency Perspective
It’s true that Bing has low market share and likely won’t put a dent in Google at this time. But we need to get back to some fundamentals and think about what it could mean for the future of online marketing.
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News from the Search Engine Watch Blog

Display Ads, Social Media Marketing Grow Despite Obstacles
Posted by Nathania Johnson Jun 22, 2009

When the economy started going south, many expected mediums such as paid search to be the winners – if there were any – in the advertising industry. Being able to track conversions would be crucial in an uncertain economy. But two new data releases are showing that display ads and …
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The Revolution Is Only A Twit Away
Posted by Frank Watson Jun 22, 2009

The election protests in Iran have become a revolt for freedom fueled by the support garnered through social media – Twitter in particular. Seems the government and the clerics of Iran do not realize what the Chinese have grasped – the social media are dangerous – they foster freedom. Twitter, once …
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Google Analytics Rearranges the Living Room
Posted by Nathania Johnson Jun 22, 2009

Google Analytics has been moving things around, giving parts of the site a new feel. But don’t get used to the way things are now. Analytics is using Website Optimizer to, um, optimize their site. And that means things can continue to change. But like a good search marketer, the …
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Yahoo Launches Display Ad Marketplace
Posted by Kevin Newcomb Jun 22, 2009

Yahoo today launched the pilot launch of Yahoo My Display Ads, a self-serve display ad marketplace for ads on Yahoo sites and partner sites. The ad customization part of the program is being powered by Seattle-based technology provider AdReady. The ad inventory is managed by Yahoo’s Right Media exchange, and includes …
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Search Engine Watch Forum Discussions

Google announcement – Improved flash search and indexing Jun 22, 2009
Hey Guys Google has just released a couple of days back that now their crawlers are much of capable to crawl adobe flash files with its embedded content from external files. So now you may go ahead with swf files on your websites and get it crawled & indexed completely by Google …
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Using & in Meta Title Jun 21, 2009
I have been studying different meta titles. Noticed that most sites that use & in the title display as & in the page source. First question: does this count as 1 or 4 characters in the meta title character count? Second question: if it counts as 4 is there a way …
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Which tool i can use to check the broken links? Jun 22, 2009
Does the broken links could affect the keyword position? You know the indexed page of our site have decreased more than 1000 pages last week,so i want to check it whether is it has any broken links. Thanks.
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