Highlights from the SEW Blog: June 11, 2007

We’ve collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

  • Ask Launches Ask3D
    Following hot on the heels of the recent announcement by Google of its Universal Search, Ask has now released something with very similar attributes, but significant and interesting differences.
  • Ask.com: The Other Search Engine?
    Ask.com is positioning itself as “the other search engine,” making a play to get users to think about Ask in addition to Google when they think of search.
  • Google Universal Search: What’s it Mean, Really?
    While some industry-watchers are cheering Google’s recent moves, others are yawning. Range Online’s Phil Stelter digs into what Universal Search really means for Google, and for search marketers.
  • Interview of Microsoft’s Satya Nadella at SMX Advanced
    Nadella leads the engineering team for Microsoft’s Search, Advertising, and Commerce platforms.
  • NY Times Goes Deep on Google
    An article in Sunday’s New York Times goes in-depth with Google’s Amit Singhal, one of the Google engineers on the search quality team primarily responsible for building, maintaining and tweaking its ranking algorithm.

Search Advertising

Linking Issues & Social Media

  • SEW Experts: Let’s Go Viral
    Sage Lewis explains that while viral Web marketing can be risky, the rewards are great.
  • Yoono Plugin Has Much to Offer
    Yoono Buzz It!, a free social Web clipping and annotation plug-in for FireFox and IE, combines the best features of online highlighters, bookmarks and clipping services on a single web page.

Analytics & ROI

Vertical & Specialty Search

Small Business/Big Brand SEM

  • Big Brands Shy Away from Social Media
    Many major brands shy away from social media environments because they can’t control them. This creates a great opportunity for smaller players to get high-level attention from the market.
  • New Rules of PR Podcast with Greg Jarboe
    One of the big shifts that Greg sees is that there is much more of an opportunity to use PR to talk directly to your end customers.

In-House & Outsourcing

SEM Industry Issues

  • Measuring an SEM’s Job Performance
    A new study from iProspect and Jupiter Research finds that more search marketers are able to measure ROI than could two years ago, and more search marketers’ jobs are being measured against both search metrics and overall business results.

Searching/Search Technologies

More from the SEW Blog

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You’ll find more news from around the Web below.

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