SearchDay | Google Plans Micropayment Platform

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Google Plans Micropayment Platform for Publishers with Paid Content
Posted by Nathania Johnson Sep 11, 2009

Newspaper publishers and other media entities have made no secret about their desire to put content up behind a pay wall. The motivation behind it all is the slow death of traditional media and the loss of revenue that has come along with it. Now, Google is planning to assist that …
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Search Engine Watch Experts Columns

SEW Expert - Sage Lewis Sage
Links Top List of Search Engine Ranking Factors
In a recent survey of industry experts, four of the top five search engine ranking factors were link-related. Links may not always be the most important ranking factor, but today, it appears they are the dominating force.
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SEW Expert - Andy Atkins-Krüger Andy
Why is Russia’s Yandex the Fastest Growing Search Engine?
Search activity at Yandex grew by 94 percent this year, topping Google’s 58 percent and Microsoft’s 41 percent growth. Is it economics? Or is it something to do with search technology?
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SEW Expert - Herndon Hasty Herndon
Putting the ‘Search’ in Research
Knowing your customer is critical to reaching them effectively, and creating the ideal environment to convert them into buyers. Fortunately, your search efforts provide a great platform for learning about your customers through publically available data and inexpensive testing opportunities.
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News from the Search Engine Watch Blog

Police Use Online Mapping Services to Help Fight Crime
Posted by Nathania Johnson Sep 11, 2009

USA Today has a story on how police departments across the US are adding a new tool to their crime-fighting arsenal: online maps. A few startups out there are using public records to map out crime, which helps police departments track crime trends. Police departments are then able to send out …
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Court Dismisses Lawsuit By Woman Unhappy with Yahoo! Search Results
Posted by Nathania Johnson Sep 11, 2009

This past February, a woman who was none too pleased with the search results for her name sued Yahoo! Beverly Stayart argued that the results were a false endorsement under the Lanham Act. The court has now dismissed her lawsuit, but since part of the dismissal was on procedural grounds, Stayart …
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Bill Hunt of Back Azimuth Consulting to Keynote at SES Berlin
Posted by Greg Jarboe Sep 11, 2009

This morning, Incisive Media and BBP announced that Bill Hunt, President of Back Azimuth Consulting, will be the opening keynote speaker at the Search Engine Strategies (SES) Berlin Conference & Expo. I’ve known Bill since 2003 — and he’s one of the few experts who understands how to leverage …
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New adCenter Feature Shows If Your Ad is Showing in Bing
Posted by Nathania Johnson Sep 11, 2009

So, you’ve set up your ad campaign for Bing in adCenter and now you want to know whether or not the ads are showing. Now, you can with a new feature called Ad Preview. The adCenter team has added this feature due to much request from advertisers. The Ad Preview enables …
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Google Grows a Larger Search Box on Home Page
Posted by Nathania Johnson Sep 11, 2009

If something looks a little different on, don’t adjust your screen. Something is different. The search box is bigger. The buttons below the search box are bigger and the text size for the query suggestions is larger as well. Google suggested the reasoning behind the change was to emphasize their focus …
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Did Bartz Cash Out Of Yahoo? Not Really
Posted by Frank Watson Sep 11, 2009

There has been much made of Yahoo CEO Carol Bartz’s sale of company stock over the past 9 months, but if you look at it pragmatically she has only sold a very small portion of her Yahoo stock. When she took on the job she was granted 5 million shares, according …
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Search Engine Watch Forum Discussions

Another seven don’ts for SEO Sep 9, 2009
1. DonÔï¿Â½t give your customers high expectation. We all know that if you have more expectations on one thing, you will get more disappointments when you lose it. So, just do your work humbly and diligently. It also can make your customers to praise you. 2. DonÔï¿Â½t neglect analysis. All …
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Relative values of search engine positions Sep 6, 2009
Is there any reasonably accepted ranking of the value of search engine result positions? For example, if position #1 is given a value of 1, what’s the value of the #2 position? 0.5? Is this table of relative values from ( considered meaningful?
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Google Search Partners? Sep 3, 2009
Hello SEM friends. How do I view site usage data (time on site, pages / view, etc) for Google Search Partners? I’ve set my campaign to run on Google’s Search Partners, but I can’t see who they are nor can I see how they’ve interacted with the website using Google Analytics. …
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