SearchDay | Yahoo’s New Era

Today’s Top Story:

SEW Expert - Kevin Ryan Kevin

Yahoo’s New Era
President Obama received a warm welcome with record-breaking fanfare, but I just didn’t see the outpouring of joy for Yahoo’s new chief executive. I suppose one could argue the United States is in much worse shape than Yahoo, but the lack of enthusiasm I’ve seen for Bartz (among the digerati) is disappointing.
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Search Engine Watch Experts Columns

SEW Expert - Eric Enge Eric

Track Those Alternate Conversions
It’s natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. But there are many other types of valuable conversions, and we’re shortchanging ourselves when we look at it this way.
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SEW Expert - Mark Jackson Mark

SEO Web Site Review: Water Filter Corner
This Web site recently launched and has several elements that need to be corrected to lay a sound foundation for future SEO success.
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SEW Expert - Aaron Shear Aaron

Breaking the Norm with Search
One untapped way to capture search traffic is to combine content of related items in new ways. Many engines, especially Google, are looking for uncommon combinations of content that typically don’t exist together.
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News from the Search Engine Watch Blog

Yahoo Tries to Defend Account “Optimizations”
Posted by Kevin Newcomb Jan 28, 2009

For the last several months, Yahoo has been meddling in advertisers search advertising accounts. On those campaigns that it deems to be underperforming, Yahoo benevolently steps in and “optimizes” those campaigns. Yahoo tries to defend the program on the Yahoo Search Marketing Blog, but its explanation is insufficient. According to “The …
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Click Fraud Increased Slightly in Q4 2008
Posted by Nathania Johnson Jan 28, 2009

Click Forensics has released click fraud data for the fourth quarter of 2008. The click fraud rate grew slightly year-over-year. Here are the primary findings: The overall industry average click fraud rate grew to 17.1 percent for Q4 2008. Thatâ””s up from 16.0 percent in Q3 2008 and from the 16.6 …
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Search a Bright Spot for Yahoo, too
Posted by Kevin Newcomb Jan 28, 2009

Last week, Microsoft reported earnings, and announced that even amid job cuts in other areas, the company would continue to add jobs in its search business. Tuesday, Yahoo reported earnings for Q4 and 2008, and again search was noted as a bright spot in otherwise weak quarter. Search revenue for “owned …
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Data Privacy Day Exhibit Differences in Approach from Google and Yahoo
Posted by Nathania Johnson Jan 28, 2009

When it comes to privacy – and overall service/product offering – there is a big difference in how Google and Yahoo relate to searchers and customers. Google often strikes me as user-centered while Yahoo should seriously consider checking out Bryan Eisenberg’s We-We. Today is Data Privacy Day and the way Google …
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SEW/ClickZ Authors Among SEMMYs Finalists
Posted by Kevin Newcomb Jan 28, 2009

The finalists have been announced in the Second Annual SEMMYs Awards recognizing the best blog posts in search marketing, social media and related areas. Congratulations go out to all the nominees, and especially to our own Search Engine Watch bloggers and experts who were nominated: Local Search: Googleâ””s Carter Maslan and …
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AOL to Cut 10% of Its Workforce
Posted by Nathania Johnson Jan 28, 2009

AOL will cut 10% of its workforce, according to Kara Swisher. That amounts to 700 employees. The cuts will attempt to focus efforts in New York City, part of a gradual attempt to headquarter there. That will mean consolidation in Silicon Valley, Los Angeles, and the DC suburb of Dulles, site …
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Google AdWords Releases 7 New Help Videos
Posted by Nathania Johnson Jan 28, 2009

Google AdWords has released new help videos to assist customers in their search marketing campaigns. The videos (which can be found here) feature the following topics: Entering billing informationAdjusting your budgetUsing the Ad Preview toolApplying a Promotional Credit to an existing accountViewing Cost and Payment historyUsing the Ads Diagnostic toolConversion Optimizer Here’s …
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Search Engine Watch Forum Discussions

San Diego OMS – Feb 2009 Jan 22, 2009
Just wanted to put the word out and see if any SEW memebers are going to the Online Marketing Summit in San Diego this Feb 4-7 I won’t be attending the actual conference as I don’t like to part with $1,600 to see 3 days of slide shows and San Diegans …
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Search partners Jan 28, 2009
I don’t have my ads displayed on the content network. However I can’t decide whether to use Search Partners or not. Do you use Search Partners or not and why?
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Google Fishy behavior continues Jan 27, 2009
I have seen something very strange with a client account the past few days. To give you an overview, the client bids on somewhat competitive keywords and has an average position of 2.5. However, lately when I check the keyword analysis on all their words I get this message :*Your …
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