Highlights from the SEW Blog: May 29, 2007

We’ve collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

  • The Impact of Universal Search
    Will personalization drive universal search? Will universal search make vertical search irrelevant?
  • Creating a Global SEO Strategy
    If you have a worldwide presence, or plan to have one in the future, you should be thinking about SEO globally.
  • Universal Search and SEM
    Google’s move to a “universal search” model is bound to bring changes for both searchers and search marketers.
  • Top Three SEO Mistakes
    SiteLogic’s Matt Bailey has distilled the essence of SEO into three common mistakes many businesses make.

Search Advertising

Linking Issues & Social Media

  • SEW Experts: Building the Love
    It takes more than business basics on a Web site to create link bait, and even a site offering the most mundane products can create compelling content.
  • Winning on Digg Podcast
    Eric Enge and Neil Patel have created a second podcast focused on becoming a top Digg user, and how to get content to the Digg home page.

Analytics & ROI

Mobile & Local Search

Vertical & Specialty Search

Small Business/Big Brand SEM

In-House & Outsourcing

SEM Industry Issues

  • Search Still Leads Online Ad Spending
    According to the IAB, search advertising made up 40 percent of the $16.9 billion spent in the U.S. for online advertising last year.
  • What Should Ask.com Do?
    An interesting discussion has begun on several blogs this week considering what Ask.com should do to be successful.
  • Microsoft’s Berkowitz: Consider aQuantive Deal a Merger
    At a JP Morgan Technology conference Tuesday (link to webcast), Steve Berkowitz, Microsoft’s senior VP of online services, told investors that they should consider the company’s $6 million purchase of aQuantive as “more of a merger” than an acquisition.
  • “Microsoft Does Not Need Yahoo Anymore” MSN Strategist Claims
    With the purchase of aQuantive and its other advertising assets, Microsoft says it no longer needs to buy Yahoo to conquer the online advertising world.
  • Google Buying Feedburner?
    Sources have confirmed that Google is acquiring Feedburner for close to $100 million.
  • Google Is Big Brother
    The messages may be mixed, but the intent seems to be focused: “Total Global Domination.”
  • Will Ad Targeting Change?
    Now that the ad network/server companies are shifting around, we should make our online ad targeting dreams come true.
  • Who Said It…
    After major ownership changes have been announced in the online ad business, let’s try to match the players with these “unquoted reasons” for the moves.

Searching/Search Technologies

More from the SEW Blog

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You’ll find more news from around the Web below.

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