SearchDay | Fear the Google

Today’s Top Story:

SEW Expert - Kevin Ryan Kevin

Fear the Google
Fear is one constant in a world of uncertainties. Why do industry experts, advertisers, and pundits seem to be afraid to say anything negative about Google?
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Search Engine Watch Experts Columns

SEW Expert - Tim Ash Tim

The Decision-Making Funnel, Stage 3: Desire, Part 2
We’ve been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We’ve already examined awareness and interest, and now we continue looking at the desire stage.
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SEW Expert - Mark Jackson Mark

SEO Site Review: Time to Clean Up Home-Yard
It’s time for Mark’s quarterly site review. Today, we’ll look at a Web site that has so many issues that there’s going to be something here for everyone.
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SEW Expert - Carrie Hill Carrie

Don’t Ignore Your Sitemap!
Many sites have underutilized sitemap pages. It’s really a shame because these workhorse pages get so little credit, and so little attention, but they can be so important for SEO and the user experience you offer.
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News from the Search Engine Watch Blog

Microsoft Offers Vine, Social Media For Important Personal Info
Posted by Frank Watson Apr 30, 2009

Microsoft announced the beta launch of Vine – a social media platform for personal information sharing. As the site states: “The Microsoft Vine Beta connects you to the people and places you care about most, when it matters.” While it may be in beta as an emergency Twitter like app, the …
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IAC Acquires Restaurant Recommendation Guide Urbanspoon
Posted by Nathania Johnson Apr 30, 2009

IAC, parent company of, has acquired Urbanspoon. The restaurant recommendation is a website as well as one of the more popular iPhone apps. Urbanspoon will remain an independent brand, but its content will be integrated with other IAC properties such as Citysearch and InsiderPages. “With a dedicated and comprehensive focus …
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Google Starts Small Business Network to Influence Government
Posted by Nathania Johnson Apr 30, 2009

Google has started an initiative called the “Small Business Network” which is designed to influence legislation regarding business. One of the first actions is to attempt to have a say on the $7 billion from the recent stimulus bill that is set aside for broadband. Another important issue for the …
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Google Updates AdSense Program Policies Page
Posted by Nathania Johnson Apr 30, 2009

Google has made some clarifications to its AdSense Program Policies. Straight from the horses mouth (aka the Inside AdSense blog), here they are: Google brand violations: This policy has always existed in our Terms and Conditions, but we’ve now brought it directly to the ‘Ad Placement’ section of the program policies …
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Yahoo Fires Them On The Road, Hundreds Get Axe Today
Posted by Frank Watson Apr 30, 2009

Looks like no one can hide from the Yahoo axe today. Last week it was going to be 700, today the number is 600 – but people are being aggressively laid off – apparently even employees on the road are getting notification of termination, according to Silicon Alley Insider. Morale must …
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AOL Ad Revenues Drop 20% in Q1 2009
Posted by Nathania Johnson Apr 30, 2009

Time Warner, parent company of AOL, has reported their first quarter earnings for 2009 and the news isn’t great for AOL. Ad revenues have dropped 20% or $109 million. The losses largely contributed to the 7% decline parent company Time Warner experienced overall. The losses added to Time Warner’s desire to …
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Hulu Surpasses Yahoo Sites in Online Video Race for March 2009
Posted by Nathania Johnson Apr 30, 2009

Looks like the momentum created by an ad campaign that began during the Superbowl continues to bring a boost to Hulu. The online video joint effort by NBC and Fox landed in the top 3 video sites in March 2009, something comScore says is a first. Hulu pushed Yahoo! sites …
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Search Engine Watch Forum Discussions

Adwords MouseOver Rate Apr 29, 2009
Have anyone noticed that there is a separate column under the “Ad Variation” Tab that shows “MouseOver Rate” for each ad variant. A visitor has to hover their mouse for more than 1 second on the ad area to be counted for the MouseOver rate. But Suprisingly, this column was removed …
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Google Indexed AdWords URL – Now What? Apr 28, 2009
Hope everyone is having a great year so far. I’ve run into an issue that I was hoping to have help with. Here’s the story: My client added on a service and bought a keyword filled domain to use for AdWords purposes. I set the robots.txt …
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Is Every SEO, SEM, PPC Professional Employed? Apr 27, 2009
I’ve gotten a lot of recruiters calling or emailing me with information. I’ve tried to reach out – Twitter, LinkedIn connects – to pass the job opportunities along, but no bites! My church recently held a job fair/job finding skills forum. Plenty of people looking for work – but no one …
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