SearchDay | Use Online Public Relations for Link Marketing

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SEW Expert - Justilien Gaspard Justilien
Use Online Public Relations for Link Marketing
Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. It’s a great way to build links and increase sales simultaneously.
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Search Engine Watch Experts Columns

SEW Expert - David Szetela David
The Good, the Bad and the Ugly: Click-Through and Conversion Rates
What’s a good click-through rate? What’s a good conversion rate? That’s not an easy question to generalize on, but there are some guidelines that can help you see if yours is acceptable.
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SEW Expert - Tim Ash Tim
Assembling Your Landing Page Optimization Dream Team, Part 1
The success of your testing program relies heavily on the cooperation of many people in your organization. There are some key roles that you’ll need to fill with the right kinds of people, or your ideas will never see the light of day.
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SEW Expert - Kevin Ryan Kevin
Must We Unlock the Deep Web?
Search engines are good at what they do, but they aren’t especially great at it. Local information, research documents, mountains of medical data, and other information lies buried beyond the reach of GoogleBot and other crawlers. But is any of that information really useful?
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News from the Search Engine Watch Blog

Google Site Search Offers On Demand Indexing
Posted by Eric Enge Nov 13, 2008

Google announced early this morning that they have updated their Site Search product to provide for on demand indexing of your site. What this means is that if you are using Google’s Site Search feature to provide visitors to your web site with a tool to search your site, …
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YouTube Rolls Out Sponsored Videos
Posted by Nathania Johnson Nov 13, 2008

Paid search has come to YouTube. Users can pay to have their videos appear in a right hand sidebar called “Sponsored Videos” in the results of desired search terms. It works pretty much exactly like AdWords. You bid on terms, set daily limits, etc. You only pay when someone clicks to …
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Yahoo! Shopping Launches Deal Finder
Posted by Nathania Johnson Nov 13, 2008

Yahoo! Shopping has launched a deal finding portal called Yahoo! Deals. You can access the portal at It culls sales on various products across the web from sites such as Woot!, Amazon, and Deal News. It also finds coupons and storewide savings from a plethora of online retailers. Yesterday, we talked …
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Incentives Work: Microsoft Seeing Positive Results from Cashback Program; Partners with Shopping Cart Providers
Posted by Nathania Johnson Nov 13, 2008

It’s easy to pick on Microsoft. It’s practically a national pastime at this point. So when they announced their Cashback program to help grow Live Search, the snears came fast and furious. “You have to pay people to search?” they said. Turn your laughter into claps, people. It turns out that Cashback …
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Google CEO to Speak About the Future of Tech in DC Next Week
Posted by Nathania Johnson Nov 13, 2008

Eric Schmidt may have turned down the job of Obama’s CTO, but he’s still part of the President-elect’s transition team. And during this transition time, the Google CEO will give a speech about the future of technology and economic growth. The speech will take place in DC, next Tuesday, November 18, …
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Search Engine Watch Forum Discussions

Welcome! Nov 13, 2008
Welcome to the new home of discussions related to my SEW column Profitable PPC! I’m looking forward to hanging here with you, answering questions and generally enjoying the company of other PPC geeks. Cheers, David
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Main site PR benefit to backlinks to internal pages? Nov 12, 2008
Hey wise folks, I have a program on my e-comm site where users will end up with their own unique links to mini-stores on my site. For example, John Smith’s area might be found at There is very strong incentive for John to market that link specifically, as traffic to …
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acceptable conversion ratio Nov 11, 2008
What is a reasonable target for converting fisrt page visitors to a sale or a lead
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