A longer version of this story for Search Engine Watch members looks at how image and text ads will be rotated, examines possible advertiser objections to feedback links and the possibility Google search partners may use image ads.
Google has debuted a new graphical ad option for its advertisers — the ability to run banners, skyscrapers and other image-based ad units. However, these ads won’t run on Google itself.
Instead, the graphical ad units are being launched initially for those who place ads through Google’s contextual AdSense program, which distributes Google ads on content sites across the web.
“We have found that image ads can do better on some sites depending on the type of site, layout and content,” said Salar Kamangar, director of product management at Google, explaining the move. “Both publishers and advertisers have been asking for this.”
The ads will only show up on Google content partners that choose to carry such units.
For more about the program, advertisers can view the new information Google has posted online.