Highlights from the SEW Blog: May 7, 2007

We’ve collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

  • Yahoo Lets Webmasters ID Non-Essential Page Elements
    Using a new “robots-nocontent” attribute, webmasters will soon be able to tell Yahoo’s spiders that certain elements or sections of a page are not the real “content” of the page.
  • Forbes Spreads Supplemental FUD
    The sensationalistic Forbes article “Condemned To Google Hell” tries to explain Google’s supplemental index, but ends up spreading more FUD.

Search Advertising

Linking Issues & Social Media

  • NoFollow, or MightFollow?
    Loren Baker at Search Engine Journal has asked Google, Yahoo, Microsoft and Ask.com to explain just what nofollow really means to them.
  • Adam Lasnik on Paid Links
    Google’s spam fighter provided Eric Enge with some insight into Google’s thinking on paid links, what their objectives are, and how they view Nofollow.
  • YouTube to Pay Top Users
    Google’s YouTube will begin paying top users for the video content they submit under a new revenue sharing partner program that will let the creators share in AdSense revenue generated by their videos.
  • Eric Ward Podcast on Link Building
    Eric Enge and Eric Ward recently recorded a podcast on link building, focusing on personalization and Google’s new spam reporting moves.
  • ClickZ Specifics Event in May: Social Media
    A social media-focused ClickZ Specifics event taking place in New York this month may be of interest to search marketers.

Analytics & ROI

Vertical & Specialty Search

Mobile & Local Search

In-House & Outsourcing

SEM Industry Issues

Searching/Search Technologies

  • Ask Brings the Algorithm Mainstream
    Ask.com’s recent offline advertising campaign is shifting into high gear to build up buzz around Ask’s upcoming Edison algorithm.
  • Google Gets Personal with iGoogle
    Google’s new iGoogle Personalized Homepage service includes a variety of new features, and more insight into where Google is going with personalized search.

More from the SEW Blog

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You’ll find more news from around the Web below.

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