SearchDay | Socialnomics: It’s a People-Driven Economy, Stupid

Today’s Top Story:

SEW Expert - Erik Qualman Erik
Socialnomics: It’s a People Driven Economy, Stupid.
Socialnomics is a massive socioeconomic shift. Yet, some of the core marketing and business principals of the last few centuries will still apply.
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Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron
Google Analytics 101, Part 1
How do you know if your site is accomplishing the company’s goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free.
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SEW Expert - Frank Watson Frank
Is Google the Lazy Man’s Marketing Method?
Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time to focus on other search engines, social media, and other non-Google marketing online?
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News from the Search Engine Watch Blog

Rumor: Bing and Wolfram Alpha Strike a Search Deal
Posted by Nathania Johnson Aug 25, 2009

If a new blog post at TechCrunch is true (and that’s generally about a 50/50 chance), then Bing has struck yet another search deal – this time with Wolfram Alpha. According to the rumor, Bing would make use of Wolfram Alpha to incorporate structured data to its search offering. Hmm, who …
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Blind Search Test: You Might Be Surprised at Which Results You Prefer
Posted by Nathania Johnson Aug 25, 2009

Last night, I began playing around on BlindSearch, which returns results from Google, Yahoo! and Bing, but doesn’t tell you which one is which. Then, you vote for the results you like the test and it reveals which search engine you chose. BlindSearch was developed by a Microsoft employee, but …
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Bing’s Conversion Rates are Awesome; Volume, adCenter, and Agency Relations Not So Much
Posted by Nathania Johnson Aug 25, 2009

Today I had the great privilege of meeting with Bing Director Stefan Weitz and local search marketers here in Raleigh, NC. There was a consensus that Bing had a better conversion rate – by far. But there’s a couple things still holding search marketers back: volume, adCenter, and agency relations. The …
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Nicholas Fox of Google AdWords Invites You To Shape Future of Search Advertising
Posted by Greg Jarboe Aug 25, 2009

Nicholas Fox, the Business Product Management Director of AdWords at Google, gave one of the three keynote speeches at SES San Jose 2009. Yes, yes, he provided a glimpse of where he saw search advertising headed in the near future. And that included finding what you were …
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Google Rolls Out Updated Image Search to Additional Phones
Posted by Nathania Johnson Aug 25, 2009

Back in March, Google updated its mobile image search but just for iPhone and Android devices. Now, Google says just about every feature phone in 38 languages is getting the update. The update includes larger thumbnail images as well as search filters. Something to know about the results is that when …
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YouTube App for Windows Mobile and Symbian S60 Adds More Languages
Posted by Nathania Johnson Aug 25, 2009

YouTube has added five languages to its application for Windows Mobile and Symbian S60 phones. The new languages are: Brazilian Portuguese, Polish, Russian, Swedish, Czech. This brings the total languages supported by the YouTube mobile application to 12. The other 7 are US English, French, UK English, Italian, Spanish, German, and Dutch. …
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Search Engine Watch Forum Discussions

Yahoo Directory – what’s in store Aug 22, 2009
With my directory listing coming up for renewal, at this point in the company’s transition, I am debating on what advantages there might be for listings in the coming year. Isn’t Yahoo pulling from Bing now? Even though they weren’t giving much if any priority to Directory sites in their own …
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Bizarre highlighting in Google SERPs Aug 21, 2009
I have noticed a strange quirk (error?) in the way Google highlights acronyms in the search results pages. Google is fairly clever in the way it handles acronyms. ie. If you type “PPC” into Google, as well as highlighting “PPC” it will also highlight “Pay Per Click” whenever that shows up …
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Anyone Seen An Increase From Bing? Aug 12, 2009
Not sure what to attribute it to, but I’ve noticed stronger-than-expected sales from Bing/MSN over the last couple weeks. Still coming in a distant third to Google and Yahoo, but my conversion rate was just under 5% for last week on Bing. Anyone else noticing a new spark in their …
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