Search Engine Forums Spotlight: October 26, 2007

What’s going on in the search industry? Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and other search marketing forums across the Web:

Are You an AdWords Addict?
Search Engine Watch Forums
“I know I am. AdWords is kinda like day trading to me. But, I’m wondering how others use it.”

Can Link-Bait Mature and Become Conversion-Bait?
Cre8asite Forums
“For viral marketing to really possess long-term vitality, it needs to forgo the current ‘shotgun’ approach of maximum traffic impact and narrow target focus to the highest converting traffic possible. Change from a ‘tabloid’ to a ‘trade mag’ approach, from link-bait to conversion-bait.”

Choosing Keywords / Phrases
High Rankings Forum
“What I might type, because I’m in the industry, I find time and time again is not what is actually typed into a search engine. How do you find out what people are actually typing and how many for a given field / area of a market?”

Pay Per Click vs. Pay Per Sale
Small Business Ideas Forum
“From the side of an affiliate program, we prefer to pay on the “per sale” basis. Otherwise very soon you will be cheated by some dishonest partners who’ll be generating absolutely worthless traffic. But maybe there are some strong pros for the Pay Per Click system?”

Why Can’t We Exclude “Domain Ads” and “Error Page Ads”?
Webmaster World
“Has anyone figured out how to exclude “Domain ads” and “Error page ads” from Content Network campaigns?”

How to Properly Optimize for Profitability?
Search Engine Watch Forums
“I have put together a campaign and I know the market/products being offered (one particular offer) are worthy of my time and efforts. My question is, what are some key items I need to look at to begin optimizing my campaign?”

Are SEOs Better Searchers?
Cre8asite Forums
“SEOs are well-versed in the ways of search, adept at thinking of or finding relevant keywords, knowledgeable about advanced search operators, and would try another search engine in a blink if need be… Are we better searchers?”

Site Aesthetics vs. Customer Involvement
Cre8asite Forums
“As more and more people become e-shoppers, and the ability of large e-tailers to match the lowest prices extends, can we afford to make a trade-off between usability and site aesthetics?”

This Is Not Hidden Text…Or Is It?
High Rankings Forum
“I have taken on a new client, and like all clients that have an image-only home page, I recommended below-the-fold text. I discovered in the source code that there already are many paragraphs of text on the home page…except that the scrollbar has been disabled. Hidden text or legitimate technique?”

Short Guide about AdSense Channel Types
Webmaster World
“I’m trying to make better use of channels and here are some types I can think of”

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