SearchDay | 7 Social Media Predictions for 2009

Today’s Top Story:

SEW Expert - Erik Qualman Erik
7 Social Media Predictions for 2009
It’s a new year, which means it’s time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Here are seven things to look for this year.
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Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron
Search Ad Quality Score 101, Part 2
More SEM 101 SEM 101
Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test.
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SEW Expert - David Szetela David
PPC Landing Pages: Surprising Examples
It’s time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. We’ll look at some real-world examples to see what they’re doing right, and what they’re doing wrong.
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SEW Expert - Gregg Stewart Gregg
Lies, Damned Lies, and Statistics
Over the past year, I’ve been in numerous meetings with advertisers, agencies, and online media vendors, and I’m often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story.
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News from the Search Engine Watch Blog

Rounding Up the Usual Click Fraud Suspects
Posted by Nathania Johnson Jan 12, 2009

In a new report by entitled “Anatomy of a Fraudster,” Anchor Intelligence has identified the top four types of click fraud perpetrators. Their research is based on a year of studying traffic patterns and gathering intelligence across their client base. The four types are: Click fraud farmers â”” members of click farms, …
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Women Aged 30-39 Spends Most Time Viewing Internet and TV Simultaneously
Posted by Nathania Johnson Jan 12, 2009

A new report from Integrated Media Measurement Inc. (IMMI) shows that the group that women aged 30-39 are the group that spends the most time viewing the internet and television simultaneously. In second place are teenage boys aged 15-18. Here’s the breakdown: “Considering the amount of sports-related programming that connects the …
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adCenter Rolls Out New Custom Date Range & Filter Options for Performance Data
Posted by Nathania Johnson Jan 12, 2009

Microsoft’s adCenter has rolled out a couple of new options to sort and filter your data. First up is custom date ranges. Now, you can access data for up to 31 consecutive days from the last two years without running a report. Secondly, adCenter has brought custom filters, similar to what …
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Doing A Google Search Impacts The Environment!
Posted by Frank Watson Jan 12, 2009

Seems you can boil water for a cup of tea with the amount of energy it takes to do two Google searches, according to a Harvard professor. Though, in response to the TimesOnline article posted yesterday, Google took time to reply stating it is many times less than that. This may …
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Google Unveils New Favicon
Posted by Nathania Johnson Jan 12, 2009

Google has a new Favicon, which it unveiled over the weekend. If you’re not familiar with the term, a Favicon is a small image that appears in a browser bar or tab, next to the title tag and/or URL, depending on the browser you use. Here’s Google’s new Favicon:
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Itâ””s â””Horses for Coursesâ”” at SES London 2009
Posted by Greg Jarboe Jan 12, 2009

A year ago, I wrote an article for Search Engine Watch entitled, â””It’s â””Horses for Coursesâ”” at SES London.â”” In the article, I said business professionals may want to bring a team to Search Engine Strategies London â”” because there will be three concurrent conference tracks and no business …
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Internet TV: What Do Users Want?
Posted by Nathania Johnson Jan 12, 2009

Last week at CES, several TVs that were internet-capable were rolled out for the world to see. So what do consumers plan on using their TV internet browsers for? Strategy Analytics set out to find out in a recent survey. The number one answer? Video on-demand. This should come as surprise to …
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FCC Takes White Spaces Initiative Global
Posted by Nathania Johnson Jan 12, 2009

Now that the FCC has unanimously agreed to use white spaces for unlicensed use in the United States, they’re expanding the campaign to an international initiative. Dubbed the “White Spaces Fellowship and Training Initiative,” the FCC can now share insights with international regulators. Google has been one of the most vocal …
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Search Engine Watch Forum Discussions

How Do You Approach Other Webmasters to Request A Link? Jan 9, 2009
Howdy All, For discussion – & its possible this topic is discussed under another thread. When you are link building, and find a resourceful page on the net with relevant content to yours (and a decent page rank), how do you go about requesting a link? Do you send a simple email saying …
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Google spam report, nothing done after 6 months? Jan 10, 2009
Hello, One of my competitor is spamming with duplicate domains and mirror sites in large numbers. They have some 12 / 15 listings excluding the second legitimate listing per site in the various searches, one of which concerning me where they have several of them on page one. I have reported this …
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Adcenter now has Custom Date Reports Jan 10, 2009
Well it’s one of those “features” you would expect to have because Google has had it for so long now. However, Adcenter just got this into their system. You can now set the date range for every page with campaign data just like Google and Yahoo. It’s almost easy to miss. You will …
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