SearchDay: Tightly-Themed Ad Groups: The PPC Pro Advantage

Today’s Top Story:

SEW Expert - David Szetela David

Tightly-Themed Ad Groups: The PPC Pro Advantage
Small, tight ad groups are the key to getting double-digit click-through rates. See exactly how the pros break down long keyword lists into powerful ad group packages.
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Search Engine Watch Experts Columns

SEW Expert - William Flaiz William

The Evolution of SEO
We’ve seen a natural progression from back rooms to boardrooms — from the basement to the mainstream. SEO has not simply shed its dubious roots; it has become a legitimate, reputable component of a proper client marketing mix.
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SEW Expert - Frank Watson Frank

Google SERP Bias? Google Knols Best
If you need some lift, start dropping pages into Google Knol and Google pages. They show up in the organic results faster than you can get them through Webmaster Central.
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Website Optimizer, Google’s free website testing and
optimization tool, helps you to increase the value of your
existing website traffic for free. Test and optimize your
site content to increase ROI and provide the most satisfying
experience to those who visit your site. Start optimizing
your most important webpages and see detailed, intuitive
reports within hours.

News from the Search Engine Watch Blog

HelloMetro Wins Trademark for ‘Hyperlocal’
Posted by Nathania Johnson Aug 18, 2008

HelloMetro has also won trademark approval for the term Hyperlocal. HelloMetro now uses the term to describe their search results on and hopes to maximize the term in the internet advertising space. If the industry isn’t careful, even more of these widely used terms could also become trademarked. Earlier this …
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VeriSign Now Supports International Domain Names
Posted by Nathania Johnson Aug 18, 2008

VeriSign has announced that their SSL certificates will now support International Domain Names (IDN). These domain names display website addresses in local language characters such as Kanji symbols in Japan. This will come as welcome news to those who are looking to globalization marketing efforts or developing a multi-lingual site. “Internationalized …
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Rosetta Translation Launches Website Localization Service
Posted by Nathania Johnson Aug 18, 2008

If you want to go global or develop your content in other languages, you’re likely in need of a good translator. But just copying and pasting text into an online translation page isn’t going to do the job. You need human intelligence that knows the culture of the audience you’re …
» Continue reading Launches Miles Per Gallon Search Feature
Posted by Nathania Johnson Aug 18, 2008

After a summer of high gas prices, is helping consumers find used cars that are easier on the wallet. They’ve launched a new search feature that allows car shoppers to search their inventory by MPG or miles per gallon. They’ve also added an MPG “quick link” feature, enabling site visitors …
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ConnectU Co-Founders Place 6th in Olympics Rowing
Posted by Nathania Johnson Aug 18, 2008

Facebook competitor ConnectU’s co-founder twins, Cameron and Tyler Winklevoss, placed 6th in men’s pair rowing in the 2008 Beijing Olympics. Their time was 7:05.58 on a 2,000-meter course. Australia won the gold with a time of 6:37.44. How they find time to train and run a startup is beyond me. The Winklevoss …
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Search Engine Watch Forum Discussions

Statewide External Links Aug 18, 2008
Hi there, we have 2 websites that relate to the motor vehicle industry. On website No. 1 we have a link at the bottom of each page (45 Pages) with a keyword we are trying to rank for. E.g. “Cheap Cars.” The link on each page points straight to our second …
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#2 on SERPs Aug 18, 2008
When your website is ranking #1 or 2 on SE do you still need to update or link build your website?
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Is Pagerank being passed???!!! Aug 18, 2008
Hello All, I have seen multiple sites that use scripts when linking out in order to track clicks. The URLs on these sites have scripts on them that redirect them to the landing page, however, when I do a header check, the URLs with the scripts return a 302 redirect. …
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