SearchDay | Social Shopping: Build Long-Term Traffic and Trust

Today’s Top Story:

SEW Expert - Aaron Shear Aaron

Social Shopping: Build Long-Term Traffic and Trust
With a predicted slow year on the horizon, what can you do to be better and different in this market? This is an important question to answer, especially in Q1, when the e-commerce segment is very slow, so think about these types of strategies carefully.
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Search Engine Watch Experts Columns

SEW Expert - Mark Jackson Mark

Google Product Search + Mobile = The Future?
On the whole, 2008 will be remembered as the year of the iPhone revolution. This game-changing mobile device is opening eyes to the possible future of our industry.
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SEW Expert - Erik Qualman Erik

Will Social Networks Become the New Inbox?
E-mail has held on through the years as the King of the Internet. However, the new inbox is shifting toward social media.
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SEW Expert - Ron Jones Ron

Keyword Discovery 101, Part 2
More SEM 101 SEM 101
Our keyword discovery quest continues, with a focus on analyzing and refining your initial keyword list. We’ll also look at some of the keyword tools on the Internet, some of which might help you with this process.
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News from the Search Engine Watch Blog

Yahoo! Unveils Social Inbox and Open Features for Key Products
Posted by Nathania Johnson Dec 16, 2008

Following quite closely in the footsteps of AOL’s Bebo, Yahoo! has unveiled a new version of their email inbox, which incorporates social media. Starting with a limited beta release, Yahoo is opening Mail up to third-party applications such as Flixter, WordPress, and Xoopit. Continuing on the theme of opening up products, …
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59% of Small Businesses Don’t Do Paid Search Marketing
Posted by Nathania Johnson Dec 16, 2008

59% of small businesses with a web site don’t do paid search, according to a survey conducted by Microsoft adCenter. 90% of that number haven’t even tried. To which I say, “What is up with that people?” That is just leaving money – potentially gobs of it – on the …
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Zillow Launches Answers Feature
Posted by Nathania Johnson Dec 16, 2008

It’s been a popular year for answers sites as well as adding answers to existing sites and now real estate search engine Zillow is getting in on the action. Their new feature, Zillow Advice, provides a much needed answers niche for an industry going through much upheaval. “In today’s changing and …
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The Purple People Collective: Freelance and Job Listings for Laid-Off Yahoos
Posted by Nathania Johnson Dec 16, 2008

Yahoo! has gone through layoffs twice this year and at least one formerly purple person has turned his lemons into lemonade (though his tweets suggest he’s a big fan of lattes). Ryan Kuder has launched a site called the Purple People Collective (ironic that the initials are PPC). It has listings …
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Search Engine Watch Forum Discussions

Google Pushes for Net Neutrality? Dec 15, 2008
Is Google making its end run? —Quote— The celebrated openness of the Internet — network providers are not supposed to give preferential treatment to any traffic — is quietly losing powerful defenders. Google Inc. has approached major cable and phone companies that carry Internet traffic with a proposal to create a fast lane …
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Google Hand Picks Results…? Dec 14, 2008
Google cranks up the Consensus Engine ( Manufacturing isn’t dead – it just went to Mountain View —Quote— This week Marissa Meyer explained that editorial judgments will play a key role in Google searches. It was reported by Tech Crunch proprietor Michael Arrington – who Nick Carr called the “Madam of the Web …
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Google shopping Dec 14, 2008
More of a results question than SEO… Does anyone get a high conversion or even referral rate from Google Shopping? Anyone I’ve spoken to in the UK gets very few referrals from Google Shopping. I’m wondering if it’s a geography based issue, or that the consensus is that Google Shopping just …
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